1. Match & Matters: Desafios do (Intra)Empreendedorismo e da Inovação Aberta.
- Author
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Pedro, Samara de Carvalho, Apolinario, Raissa Helena Paiva, Carlos, Ed de Almeida, and Iizuka, Edson Sadao
- Subjects
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COMMERCIAL agents , *BUSINESS size , *CORPORATE meetings , *ENTREPRENEURSHIP , *DILEMMA , *OPEN innovation - Abstract
The article "Match & Matters: Challenges of (Intra)Entrepreneurship and Open Innovation" presents Larissa's journey in creating the Match & Matters platform, which connects business agents with positive socio-environmental impact. Larissa faced challenges regarding the profitability of the platform at Deloitte, where she decided to engage in intrapreneurship. The dilemma was to maximize the opportunities of the platform and overcome the challenges to keep it viable, reconciling positive impact and open innovation in a traditional corporate environment. The platform became a hub for promoting meetings between companies of different sizes and natures, contributing to innovation and positive socio-environmental impact. Classroom discussion can address topics such as entrepreneurship, intrapreneurship, open innovation, and sustainability. [Extracted from the article]
- Published
- 2024
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