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The Italian festival Our Lady of Achiropita, a historical-cultural, religious and gastronomic event celebrated annually in the neighborhood of Bixiga (São Paulo-SP), is a voluntary action to raise funds for the support of people in social vulnerability. The study aims to identify communication strategies used by the Special Edition - 94th of the festival in 2020 in the face of the health crisis caused by Covid-19. This is theoretical research, an integrative bibliographic review in which were used websites, social networks, and printed documents about the phenomenon studied. The results show that in overcoming social isolation, ecommerce contributed to the implementation of the event. It is considered, therefore, that the proposals of commercialization, above all from a folkcommunicational perspective, and mainly from folkmarketing, allowed the preservation of religious and culinary heritage with its multiple cultural and symbolic expressions that were incorporated into the reality of São Paulo from migratory movements, registered in communication networks and folkcommunication that recreated the gastronomic marks of the party. [ABSTRACT FROM AUTHOR]

Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article discusses the changes in TV journalism with the inclusion of comments from social networks on local news on Rede Globo, most notably SP1 in São Paulo. It analyzes the new spaces and roles of the viewer in the news environment through three broadcasts of SP1 from the beginning of July 2017. With these reports, the study aims to understand the representation of the public in journalistic narratives taken as a reference for the construction of the imaginary about São Paulo. It also intends to analyze the context of "mediatization" and reconfiguration of the "visibility" of the public in the news. Based on this, it proposes strategies for creating a critical discourse analysis and understanding the mechanisms of inclusion of the Internet user in the news. [ABSTRACT FROM AUTHOR]

Copyright of Revista Bioetica is the property of Conselho Federal de Medicina and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The paper is a summary of the discussion of the results of reception research with freelance journalists of the city of São Paulo. The theoretical-methodological approach adopted relates reception studies, from the field of communication, with the approach ergological, from the field of philosophy. From the binomial Communication and Work, we consider the world of work as a central mediation of communication. At the reception, when talking about the work of 'other', the journalists are confronted with their own work and reveal, in discourse, the values and the dramas of real activity of communication and work [ABSTRACT FROM AUTHOR]

Copyright of MATRIZes is the property of Universidade de Sao Paulo, Programa de Pos Graduacao em Ciencias da Comunicacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The aim of this paper is to discuss ways or diversions that are being explored in the processes of training rural extension workers and farmers in some localities of São Paulo state. To this end, the research reported here examined the pedagogical practices, and communication processes that occur during the formative training of extension workers and farmers, and between trainers and extension workers. It was further identified the communication influence in the teaching and learning in order to rethink practices related to the teaching-learning process. To this end, the data collection method was the phenomenological case study. The data herald the need of continuous training with teachers so that effective changes can be made. [ABSTRACT FROM AUTHOR]