1. E AGORA JOSÉ, PARA ONDE VAI A ZENIR?
- Author
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Alexandre Ferreira, Edivan, Adelino Brandão, Halana, Messias Valdevino, Antonio, and de Oliveira Silva, Brena Carolina
- Subjects
- *
CHAIN stores , *URBAN policy , *GOAL (Psychology) , *FURNITURE , *MARKETING strategy - Abstract
The case introduces the narrative of Zenir Furniture and Appliances, a retail chain that operates exclusively in the cearense territory by your own strategic decision. The plot presents the decisions taken concerning the expansion methods used by the company and other aspects related to the application of human, materials, and physic resources. Thus, about to achieve the goal of being present in most cities in the state of Ceará that meet the requirements of the organization, the case invites the student to elucidate the problem situation of which should be the new place of Zenir operation. [ABSTRACT FROM AUTHOR]
- Published
- 2020
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