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The theme of innovation isn't more an option for organizations being considered now a mandatory requirement and to legitimize organization at the economic sector to which the organization is linked. The center of the debate has shifted to the question of how to innovate and research, especially due to the significant increase in the cost of carrying out R & D activities. Aiming to contribute to this debate were presented reflections to foster the change of the organizational strategy based on the decision to perform R&D activities through partnership. [ABSTRACT FROM AUTHOR]

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