Neuenfeldt Júnio, Alvaro Luiz, Mairesse Siluk, Julio Cezar, and Noal Da Silveira, Melissa
Subjects
ORGANIZATIONAL performance, RETAIL franchises, BUSINESS models, ECONOMIC indicators, ECONOMIC competition, DATA analysis
Abstract
Copyright of Cuadernos de Administración (01203592) is the property of Pontificia Universidad Javeriana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Copyright of RAE: Revista de Administração de Empresas is the property of Fundacao Getulio Vargas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
This paper proposes to conduct a multi case study of the evaluation of the capabilities and strategic resources of seven private institutions of higher education in Brazil. For this, we conducted an exploratory study of qualitative nature, by means of documental and bibliographic data collection, and interviews with managers from seven private higher education institutions nationally recognized. The results showed there is a tendency of the formation and growth of large educational groups but these groups also face various challenges, with competitive disadvantages that must be observed, indicating the need for innovation in the sector. The data collected and processed of the interviews showed that the choice of the correct strategies represent an important turning point to ensure success in a scenario increasingly demanding and competitive, listing a number of features that can help in building a diffused look of private higher education in Brazil. [ABSTRACT FROM AUTHOR]