The present study sought to investigate the relationship between corporate reputation and the performance of companies under the theoretical perspective of the Resource-based view (RBV). To do so, 84 publicly traded companies were investigated, all of which were classified amongst the 100 companies with the best reputation. Business performance was obtained in the Compustat® database, whereas reputation was obtained in the Reputation Institute. A regression analysis was conducted, taking into account performance as the dependent variable, and corporate reputation along with control variables, such as size and legal system of the company host-country, were considered independent variables. Results show that companies with the best corporate reputation presented greater performance, which is in accordance with what the RBV foretells. [ABSTRACT FROM AUTHOR]