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The development of approaches around ideology functioning, discourse, and subjectivity converged into the cinematographic studies in the 1970s, in France and Great Britain. Such development and convergence happened with the political engagement of intellectuals, starting from the influence of Louis Althusser and Jacques Lacan. This retrospective brings back one of the most important perspectives in the Cinematographic Studies, the Screen Theory, which emerges from the aforementioned decade through the ideas of two Screen Magazine editors, Colin MacCabe and Stephen Heath. In this theory it is made explicit the influence of the French philosopher Michel Pêcheux and the consequences of his "subject position" in Screen Theory's theoretical debates. The re-evaluation of Lacan's Other and Althusser's Universal Subject, and its development into Pêcheux's "subject position" concept, are paramount contributions to the Brazilian materialistic perspective of discursivities. [ABSTRACT FROM AUTHOR]

Hybrid libraries allow a greater interaction between the professional practice and the users of an information unit. In this sense, they are information links between traditional and digital libraries. Due to their greater flexibility in offering services and products, they must be studied using a rich methodology that can be adapted to the form and statements stemmed from those environments. Its social perspective provides the organizational structure with policies for the development of communities, also contributing to a good functioning of the institution. In that perspective, the research question of this paper refers to the potential of hybrid libraries for society. The discourse analysis based on Orlandi, that revises the works of Foucault and Pêcheux in advertising, enables the analysis of the discourse of the Central Library at Liverpool in the United Kingdom. This institution, through the inclusion of another information unit such as the archive, reflects the ideal of a hybrid library to be applied in other information units. The analysis found that the adaptation of other information units such as archives to the hybrid library environment affects the ability of users to discover new information and investigate the information that the library is providing. [ABSTRACT FROM AUTHOR]