13 results
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2. Main street retail system: theoretical contributions drawn from the general systems theory
3. What should I do? The role of reciprocity and social norms on gift price's choices
4. Marketing, creativity and innovation in information units/Marketing, criatividade e inovacao em unidades de informacao
5. The R&D-marketing integration in the introduction of a management system in the public health from Blumenau (SC)/ A integracao P&D-marketing na implantacao de um sistema de gestao na rede publica de saude do municipio de Blumenau (SC)
6. Deviances from planned purchases: consumer learning history and behavior setting implications for consumer spending
7. SEEDED WORD-OF-MOUTH MARKETING STRATEGY: MAPPING AND ANALYSIS OF A NETWORK OF POLITICAL SUPPORTERS
8. Increasing Consumers' Hypermarket Visit Intention through Cause-Related Marketing: A Perspective from the Theory of Planned Behaviour
9. Interactivity and Engagement: A Systematic Review of Academic Production in Marketing/Interatividade e Engajamento: Uma Revisao Sistematica da Producao Academica em Marketing
10. Perception of factors erosion in Samsung's brand building process in Brazil/ A percepcao dos fatores de erosao no processo de construcao da marca Samsung no Brasil
11. Intention of adoption of mobile payment: an analysis in the light of the Unified Theory of Acceptance and Use of Technology (UTAUT)
12. Data, technology & social media: their invasive role in contemporary marketing
13. Consumer behavior and factors that affect satisfaction and risk perception of purchases of own brand food products
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