631 results
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2. Capital budgeting practices: a study on segment of pulp and paper BM&FBOVESPA/Praticas de orcamento de capital: um estudo no segmento de papel e celulose da BM&FBOVESPA
3. Analysis of quantitative empirical papers on diffusion and adoption of methods, techniques and tools for innovation
4. Implications of geographical indications: a comprehensive review of papers listed in CAPES' journal database
5. ANALYSIS OF THE JOURNAL OF MARKETING'S PRODUCTION FROM 2014 TO 2016/ ANALISE DA PRODUCAO DO JOURNAL OF MARKETING DE 2014 A 2016
6. Are we references to our selves? Taking stock of academy of marketing conference proceedings and their role in academic education in marketing
7. FUTURE RESEARCH GUIDELINES ON SOFT POWER: AN OBLIQUE APPROACH OF THE LITERATURE ON THE INTERTWINEMENT BETWEEN CREATIVE INDUSTRIES AND PLACE BRANDING/DIRETRIZES PARA PESQUISAS FUTURAS SOBRE SOFT POWER: UMA ABORDAGEM OBLÍQUA DA LITERATURA SOBRE O ENTRELAÇAMENTO ENTRE INDÚSTRIAS CRIATIVAS E MARCAS DE LUGAR
8. Closing the gap between Business Networks and Value Chain Analysis
9. Business strategies in the context of poorly-delineated land property rights
10. Pandemia reduz liberdade econômica dos Estados ao menor nível desde 2003
11. WHAT IS DIGITAL TRANSFORMATION IN MARKETING? A BIBLIOMETRIC AND SCIENTOMETRIC ANALYSIS OF AN EVOLVING TOPIC
12. Organizational survival of technology-based enterprises after incubation: a qualitative comparative explanation
13. Corporate Financial Distress and Reorganization: A Survey of Theoretical and Empirical Contributions
14. CUSTOMER EXPERIENCE IN LUXURY SERVICES AND ITS BEHAVIORAL CONSEQUENCES
15. DOES VISUAL APPEAL MODERATES THE IMPACT OF ATTITUDE TOWARDS ADVERTISING ON BRAND ATTITUDE, ATTACHMENT AND LOYALTY?
16. Are employees well evaluated in their CSR actions? The perception of managers in an emerging country
17. Empirical research on Innovation in Family Business: literature review and proposal of an integrative framework
18. BC: Conferência Anual ocorre entre 15 e 17/5, com prazo para submissão de artigos até 20/2
19. Nietzsche e o texto como fixão.
20. O futuro anterior de Nietzsche: "tornar-se o que se é" como tarefa filosófica em Ecce Homo.
21. Editorial
22. CAN I FOLLOW YOU? PROPOSAL OF A MEASUREMENT MODEL TO ASSESS THE RELATIONSHIP BETWEEN SOCIAL MEDIA BRANDS AND THEIR USER
23. THE INFLUENCE OF UTILITARIANISM AND HEDONISM ON THE CONSUMPTION OF LAMB MEAT: A STUDY IN THE SOUTHERN BRAZIL PRODUCING REGION
24. Projective Techniques for Understanding Cyber-Market Mavenism in Social Network Sites
25. The Divergent Influence of Social Responsibility on Employee Engagement through the Lens of Marital Status: Evidence from Higher Education Institutions
26. Expected Return, Firm Fundamentals, and Aggregate Systemic Risk: An Analysis for the Brazilian Market using an Accounting-Based Valuation Model
27. The Role of Family Character in Cooperation Agreements
28. Dynamics of Online Relationship Marketing: Relationship Quality and Customer Loyalty in Iranian banks
29. New business models: Beyond the shareholder approach
30. Generational differences in work in Spain. A review
31. Geographic Concentration of Companies and Relationship Resources at the Horizontal Level
32. Global Value Chains, Business Networks, Strategy, and International Business: Convergences
33. Effects of Corporate Social Responsibility on consumer brand loyalty
34. Main street retail system: theoretical contributions drawn from the general systems theory
35. Determinants of Customer Inertia--An Investigation of Mobile Phone Services
36. Vontade do nada e vontade da verdade. Uma reflexão sobre o realismo de Nietzsche.
37. THE FUTURE PATHWAYS OF PLACE BRANDING - BRAZILIAN LANDSCAPE/EDITORIAL EDIÇÃO ESPECIAL: OS CAMINHOS FUTUROS DA GESTÃO DE MARCA DE LUGAR: CENÁRIO BRASILEIRO
38. BRAND AS A TERRITORIAL DEVELOPMENT STRATEGY: CONVERGENCE BETWEEN CITY BRANDING AND THE MASTER PLAN OF SÃO PAULO CITY/MARCA COMO ESTRATÉGIA DE DESENVOLVIMENTO TERRITORIAL: CONVERGÊNCIA ENTRE BRANDING DE CIDADE COM O PLANO DE DIRETOR DO MUNICÍPIO DE SÃO PAULO
39. A distinctive analysis of case study, action research and design science research
40. PROPOSAL FOR MODELING THE EXPERIMENTAL PROCESS FOR NEUROMARKETING RESEARCH USING THE ELECTROENCEPHALOGRAPHY TOOL
41. EYE-TRACKING COMO CORRELATO FISIOLOGICO DO COMPORTAMENTO DO CONSUMIDOR: UMA REVISAO SISTEMATICA DA LITERATURA
42. NEUROMARKETING: EXPLORING THE UNCONSCIOUS SIDE OF CONSUMPTION
43. Fed lida 'prontamente e com força' com inflação nos EUA, diz diretor
44. The impact of store satisfaction on consumer responses in out-of-stock situations
45. GLOBAL CONSUMERS BEFORE AND DURING THE COVID-19 PANDEMIC: WHAT ASPECTS CHARACTERIZE DIGITAL CONSUMER BEHAVIOR?
46. Composition of the board of directors and the probability of disclosure of social responsibility reports
47. BLOCKCHAINM NOVO PATAMAR DE GOVERNANCA DIGITAL: Projeto no setor de gas natural mostra como a controladoria baseada em blockchain e uma tecnologia flexivel, escalavel e precisa
48. The relevance of using accounting fundamentals in the Euronext 100 index
49. How political skill and work engagement differ by hierarchical level: Evidence from Brazil
50. Point-of-sale loyalty analysis considering store environment (online and offline) and recency of purchase
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