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Blended learning has been a short term trend and its wide range of applications has aroused the interest of researchers. Therefore, this research aims to identify which are the critical success factors for adoption of blended learning subjects in traditional classroom courses, from the students' perspective at a private Brazilian university. The investigation took place in a private Higher Education Institution, in south Brazil, through the application of questionnaires to 331 students taking courses in the blendend learning modality. The analysis was performed in a qualitative way, through content analysis, and quantitative way, with the comparison of categorical variables through calculations of the statistics of the relationship between them. The results point to the following critical success factors: first, teachers' digital competence must be developed, as they need to be well prepared to help in the development of students' digital competence. From this, other factors become decisive, such as technology, which must have a friendly interface, be easy to navigate, promote interaction and collaborative construction of knowledge. In addition, the disciplines must be structured with the application of active learning methodologies and with the adoption of a variety of activities that have, mainly, visual stimulus. All the factors raised are interdependent and need continuous improvement. [ABSTRACT FROM AUTHOR]