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The article attempts to present the entanglement of niche music in the digital distribution of sound. The 21st century was supposed to be the age of niches – in accordance with the concept of a “long tail”. How does niche music function in a situation of universal access, omnivorousness and culture of excess? Does the listener appreciate the possibility of using a huge musical base or does the lost listener try to use the indications of the algorithm; what are his preferences; is he listening to selected music (genre, performer)? Or perhaps, music is for him an uninterrupted stream of sound, treated in an incredibly functional way.

Copyright of Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie is the property of Silesian Technical University, Organisation & Management Faculty and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie is the property of Silesian Technical University, Organisation & Management Faculty and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)