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Objective Due to the rapid improvement of information technology in e-commerce, a high capacity has been provided to enhance customer relations and increase knowledge interactions among customers and organizations to maximize value creation. The main purpose of this study is to investigate the role of customer knowledge management in organizational value creation in B2C e-commerce. Methodology A qualitative-quantitative framework was used in this survey. In the qualitative part, based on the thematic analysis, data related to identifying and categorizing the model components were collected and coded through reviewing the academic literature and conducting 16 semi-structured interviews with B2C e-commerce managers. In the quantitative part, research hypotheses were validated by the structural equation modeling method and PLS software. The participants included 392 organizational managers and e-commerce experts. Findings Components of customer knowledge management and organizational value creation were identified and categorized in the qualitative section of the current study. In its quantitative stage, the effect of customer knowledge management dimensions on organizational value creation was shown. Conclusion The results of path analysis proved that the dimensions of customer knowledge management variable (i.e., knowledge from the customer, knowledge for the customer, and knowledge about the customer) affect the dimensions of organizational value creation in e-commerce (i.e. novelty, efficiency, customer retention, and additional service). According to the results, knowledge from the customer has the maximum effect on novelty, additional service, and efficiency. Moreover, the effects of knowledge from the customer on customer retention and knowledge about the customer on additional service were minimum. Therefore, it is essential for B2C e-commerce managers to consider the interrelationships between customer knowledge management and organizational value creation and customer satisfaction, using appropriate indicators to measure the relevant knowledge components in customer knowledge management. On the other hand, due to the increasing growth of customer knowledge and the necessity of managing such knowledge in B2C e-commerce for organizational value creation, organizations are now paying further attention to the management processes to arrive at a sustainable competitive level.

Abstract Objective: The present study was conducted to design a content marketing model and seeks to obtain information that can be used to identify the effective factors in content marketing and to design a comprehensive model thereof. Method: This research was qualitative in terms of method and was conducted using a three-pronged model. By studying previous research, questions related to said interviews with experts were identified and organized, and subsequently, the data collected during in-depth interviews were opened and coded on the axis of summarizing and finally making hypotheses. The statistical sample interviewed was 10 experts who were selected by non-probability sampling and judgment. Their opinions on the factors affecting content marketing were collected in the form of researcher perceptual theory and the answers were coded and analyzed using MaxQDA software. Results: From the categorization of participants' opinions, a total of 63 open codes were obtained, which were categorized into three structural, contextual, and behavioral areas of content marketing with central coding. The results show that there is a high consensus based on 22 concepts in behavioral factors, 23 concepts in underlying factors, and 18 concepts acting as structural factors affecting content marketing. Underlying and therefore behavioral factors have the greatest impact on content marketing, and the structural factor is considered to have less of an effect than these two mentioned factors.

On the eve of the year 2021, about a century has passed since the establishment of municipalities, and more than half a century has passed since the establishment of development planning laws and the beginning of the implementation of urban planning projects. The purpose of creating these laws and establishing structures and organizations to implement them was to monitor the creation and development of cities to provide suitable conditions for citizens in life. The results of the implementation of urban development projects show that these projects, despite spending a lot of money and energy, in many cases do not achieve their goals. Despite these problems, for many years, the lack of coordination of organizations related to urban management, the lack of appropriate methods for preparing and implementing urban plans and the lack of technical and financial capacity in the organs have been raised as important issues in project inefficiency. But the importance of not paying attention to the infrastructure that can affect urban management and planning has been overlooked and among all the factors, water has the most fundamental role as the main source of life and the basis of development. This grounded theory method first examines the causes and known factors of inefficiency of urban planning in Iran, explains the relationship between this issue and the critical factors of inefficiency and then identifies the effect of paying attention to the pivotal role of water in eliminating many of these factors , By presenting a local model for using the basics of water-sensitive city design in urban planning, offers a proposal for operationalizing and making more practical the methods of urban planning, which, if used in the future, can solve the problems of urban planning in the country. Sensibly reduce and eliminate.

Objective: The purpose of this research is to further develop a model of buyer-seller relationship in industrial markets based on the buyer’s approach in supply chain of Iran oil industry. Given the increasing competition in industrial markets (B2B), the buyer- seller relationship is considered as an appropriate model for establishing and maintaining a long-term relationship with customers. Methodology: This mixed research is applied, fundamental, and developmental in terms of orientation. And it is a descriptive survey in terms of data collection. The qualitative phase of the present study concerns with the identification of themes and components of the buyer-seller relationship; it also includes the development of the primary and secondary parameters accordingly. In the quantitative phase of the present study and based on the literature review and results of the qualitative research, the conceptual model was developed, and then evaluated using structural equation method (partial least squares). The statistical population for the qualitative phase includes managers and purchasing experts working in companies affiliated with the National Iranian Oil Company who had at least ten years of work experience in the field of purchasing with a bachelor's degree or higher. At this stage, the snowball sampling method was used. In other words, the interviewees were asked to introduce other experts in the industry. Findings: The results indicated the positive impact of the quality of buyer-seller relationship on the customer’s perceived value and attitudinal loyalty. Moreover, the relationship quality has a positive effect on behavioral loyalty (intention to repurchase) through the mediating rooe of attitudinal loyalty. On the other hand, the positive effect of the customer’s perceived value on attitudinal and behavioral loyalty was supported by the findings of this study. However, the direct effect of relationship quality on behavioral loyalty was not supported among industrial customers. Besdies, the negative effect of market turbulence (mediating variable) on the association between relationship quality and customer’s perceived value was also confirmed. Conclusion: A few studies have investigated industrial marketing, especially the area of buyer-seller relationships in industrial markets. The present study contributes to the literature by developing a local model of buyer-seller relationship, its dimensions, as well as the customer’s perceived value among Iranian industrial buyers. The innovative contribution of the present study refers to the empirical examination of the impact of relationship quality and the customer’s perceived value on attitudinal and behavioral loyalty. Furthermore, market turbulence was identified and examined as an intervening variable in the buyer–seller relationship model for the first time in this study

Objective Several theoretical foundations and models have been developed and proposed in order to explain marketing capabilities and their link to competitive advantage and business performance over the past years. However, review of the research literature has revealed theoretical gaps regarding building and developing marketing capabilities, the integrative relationship between supply chain and marketing capabilities, types of items that affect the link between marketing capabilities and competitive advantage, as well as the dimensions and characteristics of sustainability of competitive advantages and business performance. On the other hand, the evidence and experiences related to the low rate of competitiveness of the country’s businesses in the global market have led to discovery and confirmation on how businesses can improve their marketing capabilities as the most important motivation in the present study which can help them achieve a sustainable competitive advantage. A few studies have investigated creating, maintaining, and developing marketing capabilities in a way that is integrate into the enterprise supply chain which leads to promotion of the characteristics of marketing resources, and ultimately to sustainable competitive advantage and superior business performance. Therefore, the present study aimed to develop an integrated conceptual model based on integrity in order to develop marketing capabilities as well as to achieve sustainable competitive advantage and superior business performance. Methodology The mixed method considering qualitative-quantitative types (exploratory-confirmatory) was used in the present study. For this purpose, the initial research model was conceptualized using the thematic analysis of the data collected through in-depth and semi-structured interviews, focus groups as well as a comprehensive review of the literature in the qualitative stage. Then, the primary conceptual model was evaluated within the framework of structural equations - partial least squares - using the latest version of Smart PLS software in the quantitative step, using the data collected through a questionnaire and also the secondary data collected related to the performance of the studied companies from the Codal system of the Tehran Stock Exchange. And the final conceptual model of the research was extracted through combined analysis of the findings in the qualitative and quantitative stages. In the qualitative stage, in-depth interviews with 20 people and semi-structured interviews with 10 senior, middle and expert managers, as well as 4 focus groups consisting of 6 members in one of the largest Steel Industries in the country have been planned and implemented. In the quantitative stage, the statistical population of the study included 842 managers and experts of Iranian steel industry companies that have been accepted in the Tehran Stock Exchange. In the end, 350 individuals were selected as the statistical samples. Findings The research findings confirmed that in order to create, maintain and develop marketing capabilities and other related organizational capabilities, businesses require the development of the internal integrity. The internal integrity of businesses can lead to the development of business intelligence, continuous organizational learning and knowledge management, which in turn lead to the development of those items, marketing capabilities, supply chain integration, upgrading of marketing resource attributes, sustainable competitive advantage and performance. In addition, the integrity of supply chain partners and the integrity of state sectors can moderate the relationship between marketing capabilities, sustainable competitive advantage, and business performance. Moreover, 1) the reliability of indices including: factor loads of indices, Cronbach’s alpha coefficient, and integrated reliability, 2) convergent validity including average variance extracted (AVE) coefficients of the constructs, and 3) divergent validity including cross-loadings, Fornell-Larker Criterion and Heterotrait-Monotrait Ratio HTMT index have been measured and evaluated. The results of Cronbach’s alpha indicates that the obtained Cronbach’s alpha values ​​for all the variables are higher than 0.7, which shows a good fit for the measurement model in this regard. The highest Cronbach's alpha coefficient is related to the marketing capabilities (0.96) and the lowest Cronbach's alpha coefficient belonged to the product management (0.72). In addition, the highest combined reliability index was obtained as 0.97 which also shows a desirable situation for the marketing capabilities and the lowest value is related to product management capability with 0.83. The AVE index of constructs was used to measure the convergent validity of the measurement model. The outputs of Smart P.L.S software shows that the measured AVE values were above 0.5​​ for all the first-order constructs. However, the AVE index was calculated manually for higher-order constructs, where the results also confirmed that the AVE value was higher than 0.5 for all second-order constructs; it indicates the optimal convergent validity of the measurement model. In order to evaluate the divergent validity of the model, cross-loadings, Fornell-Larker matrix, as well as HTMT index were used. Evaluation and analysis of the measurement model and the structural model using the data which were collected in the quantitative stage of the research indicated that the conceptual model which was developed based on the results of the qualitative stage has been approved using the data collected in the quantitative stage. Conclusion According to the conceptual framework in the present study, businesses in the Iranian Steel Industry should improve the business intelligence and knowledge management in order to develop marketing capabilities. Moreover, Iranian Steel Industry firms need to improve the level of continuous organizational learning in order for the business intelligence and knowledge management capabilities of the firm to have the greatest impact on the creation and development of marketing capabilities. Continuous organizational learning acts as a facilitator which accelerates the relationship between business intelligence capabilities and knowledge management with marketing capabilities which helps strengthen this relationship. The proposed conceptual framework in the present study also suggests that Iranian Steel Industry enterprises are able to create, internalize and develop business intelligence capabilities, continuous organizational learning and knowledge management provided that they can develop internal integrity. When business leaders and systems develop internal integrity, they provide the necessary opportunities and capacities for maximum efficiency and minimum vulnerability, and thus for the creation and development of the proposed capabilities. To this end, it also suggests the basic indicators that businesses need to promote internal integrity (business leaders and systems).

Objective In order to examine some aspects of shopping behavior among TV set buyers, we will first study the criteria and regulations that consumers take into account while purchasing in order to choose their desired brand. On the other hand, the specific application of this research is to study the positioning of 4 TV brands in Isfahan province. Methodology This research is applied in terms of purpose and is conducted based on mixed research approach (quantitative and qualitative). Data collecting was descriptive based on survey. Statistical population includes active workers in production and sales departments and after-sales services, service providers and customers of this product. Findings The most important criterion as expressed by the color TV customers in the sample studied is the appearance, beauty and then the image quality. Brand reputation has also been perceived as a very important need from the customers' point of view. Television set buyers in the city of Isfahan are, 95%, likely to purchase based on one of the five styles of perfectionist, brand-oriented, wandering, price-sensitive, and habitual. But, the three fashionable, reactive, and fun styles are not identifiable among these television buyers. In the brand-oriented decision-making style, the Samsung brand is at the top and the other brands are equal. In the price-sensitive style, the SNOWA brand ranked first, the XVision brand is second, and then LG and Samsung equal. Conclusion Based on the results of this study, appearance, beauty, image quality, brand reputation, price, warranty and after-sales service, sound quality, promotion, up-to-date technology and product portfolio are among the most important criteria for consumers while buying TV sets. The success rates of the four brands of color TV products introduced to meet these needs showed that among these criteria, image quality regarding the natural color, appearance and beauty of the product, brand reputation, quality of after-sales service and the product price are among the highest criteria. Among the brands surveyed, the Samsung brand ranked highest in meeting customer expectations, followed by LG, SNOWA, and XVision. On the other hand, perfectionist style and perception of the high quality of a particular brand is a top priority for Isfahan TV set buyers. Brand-oriented decision-making style and attention to product and brand were ranked second to all buyers and dominated by Samsung brand buyers. In fact, they believe that a well-known brand in the market will have acceptable quality.

Objective: Healthcare providers are of considerable significance due to the sensitivity of their services. Identifying the desired factors to choose a healthcare center helps managers to develop their own programs and strategies. Therefore, the aim of this study is to investigate the factors influencing the selection of medical diagnostic laboratories. In doing so, the impact of brand evidence, brand hearsay, brand trust and brand image on encouraging customer selection has been analyzed. Methods: The present study is applied In terms of purpose and descriptive survey in terms of data collection. The statistical population consists of diagnostic laboratories in Isfahan. Results: The results indicate that brand evidence and brand hearsay affect brand then again brand trust in fluencies brand image as well. On the other hand, brand image has an impact on customers' selection. Conclusion: Of the nine hypotheses of the study the impact of brand evidence on brand image and the mediating role of brand image on the impact of brand evidence on the customers' persuasion in choosing healthcare services, have not been verified.

Social commerce, a recent branch of e-commerce, has emerged as a result of the popularity of social networks. The rise of social commerce lead to design new strategies and business models, that is very important for producers and providers. In such status the study and analysis of consumer behavior is critical. Hence, the aims of this study is to investigate the impact of social networks on consumer shopping behavior. A total of 514 individuals on three popular social networks in Iran (i.e. Facebook, Cloob, and Telegram) were surveyed. Analysis of the results using the PLS-SEM approach revealed that perceived interactive and social commerce constructs have a positive impact on social support, trust and commitment to virtual community. Website or application quality has a positive impact on trust. Also social support affect social shopping intention and trust to virtual community. Trust to virtual community has positive effect on social shopping intention and commitment to virtual community. Finally, commitment to virtual community has a positive effect on intention to social shopping.

Rapid development of new technologies has transformed many aspects of our lives, including shopping. Today, physical stores are no longer the only means of shopping goods thanks to the advent of online stores on the Internet. Intentions to shop from these stores are influenced by a wide variety of internal and external factors. In this paper, the impact of personality on these intentions is explored. In doing so, a total of 130 graduate and postgraduate students at the University of Isfahan were surveyed about their intentions of buying cellphone and computer accessories over the Internet. Structural equations modeling was used to analyze the data. Upon return, one hundred responses were acceptable and thus formed the basis for analysis. According to the results, the Judging dimension, with a coefficient of 70 percent, has the highest impact on online shopping intentions followed by Introversion and Thinking whose coefficients are 54 and 37 percent, respectively. Finally, the Sensing dimension has a coefficient of 27 percent, indicating a negligible impact on online shopping intentions.

Not only enhance the attractiveness of e-service quality, and extended free choice, and compare product information display is Safe and secure environment but also enhance customer loyality and customer satisfaction and therefore loyalty is to the company.Today, banks are trying for attract customers and maintain their market share by delivering the innovative services using e-banking. Banks always increase new electronic channels into their current services. Because of the loyal customers is the main factor of organizational success, obtaining Loyalty is the concept that in today's business has been considered by organizations.In this study different parts of customer experience management that include functional, mechanic and humanic Clues are evaluated also its relationship with customer loyalty in e-banking services examined. The result showed there is positive correlation between different parts of CEM and Continuous use in e-banking services. In this study, questionnaires were used for data collection. Respectively, to identify and prioritize determinative factors, correlation analysis and artificial neural networks were used. Results showed that in order of importance, Quality of service, loyalty, trust, satisfaction, customer expectations, attractiveness, competence of staff, ease of use are factors that determine customers’ repeat patronage of e-banking services.

The present study aimed to evaluate and identify factors that impact the effectiveness of advertising for Tejarat Bank. To this end, mental involvements of the audience as well as message characteristics were analyzed using the concept of AISDALSLOVE model, which is a novel model for measuring the effectiveness of adverting. The dimensions of the model are Attention, Interest, Search, Desire, Action, Likes/dislikes, Share, and Love/hate. The statistical population included clients from different branches of Tejarat Bank in the City of Isfahan, who were exposed to advertising for the bank. Sample size was determined using stratified random sampling. Based on Morgan’s Table, of the 63 branches in the city, 56 were selected at random. Given the application of structural equations and the number of items in the questionnaire, a sample of 300 individuals was drawn from the selected branches. Both face and construct validity along with a reliability of 97 percent were confirmed for the questionnaire. The results indicate that ads characteristics do not have a significant positive impact on advertising effectiveness. However, the indirect impact through mental involvement was found to be significant. Furthermore, the bank’s ads are not sufficiently effective, with Search being their weakest dimension, followed by Sharing of information and experiences, Action, and Desire, respectively. Finally, it was shown that interests in the bank and brand love are at a moderate level.

Dry port is a potential solution for better inland seaport capabilities access. Surely, the success of the implementation of dry port is related to the investigation and identification of the impediments and the ways we want to develop advanced intermodal terminals. In order to find the way of establishing dry port in Iran, interviews and literature review have been carried out. We used a hybrid approach based on DEMATEL and DELPHI methods to discover essential factors of implementation of dry port in Iran and casual relationship between them. The most common and important factors that affect on dry port implementation classified in 8 variables and we suggested a conceptual model. The propose behind the study is to contribute to a better understanding of the way of accomplishment of dry port projects in Iran.

The purpose of this paper is to investigate customer loyalty model for the chain stores of Iran according to factors include perceived value, customer satisfaction, perceived quality, store image, customer relationship, perceived equity, trust and store atmosphere as preconditions of loyalty and brand preference, repurchase intention, word of mouth referral and expected switching cost as consequences of customer loyalty. This study is applied research and descriptive - correlation in terms of purpose and methodology. The statistical population includes Customers of three chain stores, Refah and Shahrvand and Etka, in five big city of Iran includes Tehran, Mashhad, Isfahan, Tabriz and Shiraz and the sample was calculated for 1227 persons. Data collected by questionnaire and it is use structural equation model (SEM) and Lisrel for hypothesis analysis. The result show in the chain stores both trust and satisfaction have direct impact and store atmosphere, perceived quality and perceived value has indirect impact on customer loyalty. Moreover, influence of relationship, image and equity has not supported. In addition, brand preference, expected switching cost and word of mouth referral are direct consequences and repurchase intention is indirect of customer loyalty.

Abstract Electronic banking is one of the electronic commerce tools that has been accepted by the banking industry. Development of electronic banking activities based on information and communication technology has caused the emergence of another type of bank, which is called virtual bank that performs its products and services through electronic distribution channels without branch. Due to the differences between virtual bank and electronic banking and the importance of virtual bank activities in the banking system, the aim of this study is to analyze factors influencing on acceptance of virtual bank in Iran. For this purpose, Technology Acceptance Model (TAM) has been considered as the main model and in addition to perceived benefits and perceived ease of use, trust, government support and advertising have been also studied. An electronic questionnaire has been designed and the statistical population included Iranian electronic citizens that had received and completed the questionnaire via email in three months period. The results of analyzing 247 questionnaires imply that the perceived benefits, trust and government support have influence on acceptance of virtual bank. Also the effect of perceived ease of use on perceived benefits and trust is confirmed. Finally, some suggestions for future research have been presented.

مقدمه: لازمه پیاده‌سازی فن‌آوری پزشکی از راه دور برای ارائه خدمات پزشکی و بهداشتی پذیرش آن است. هدف کلی مطالعه حاضر شناسایی عوامل مؤثر بر پذیرش پزشکی از راه دور با بهره‌گیری از فن‌آوری اطلاعات و ارتباطات بود. روش بررسی: روش این پژوهش تحلیلی و ابزار گردآوری اطلاعات آن، ترکیبی از پرسشنامه‌ی مدل پذیرش فن‌آوری و تئوری رفتار برنامه‌ریزی شده بود. جامعه‌ی آماری پژوهش حاضر پزشکان بیمارستان‌های شهر اصفهان در دوره‌ی زمانی اردیبهشت و تیر 1391 بودند که با استفاده از روش نمونه‌گیری تصادفی طبقه‌بندی شده، 125 نفر از آنان به عنوان نمونه‌ی پژوهش مورد بررسی قرار گرفتند. جهت سنجش روایی و پایایی مدل از روش مدل‌یابی معادلات ساختاری و آلفای کرونباخ استفاده شد و براساس نتایج تحلیل مسیر ارتباط متغیرهای این پژوهش مورد تأیید قرار گرفت. تجزیه و تحلیل داده‌ها با استفاده از نرم‌افزار SPSS19 و AMOS20 انجام شد. یافته‌ها: سودمندی درک شده (54/0=β) و سهولت درک شده (43/0=β) بر نگرش نسبت به استفاده از پزشکی از راه دور تأثیرگذار بودند. یافته‌های پژوهش همچنین حاکی از تأثیر مثبت سودمندی درک شده (61/0=β) و کنترل رفتاری درک شده (39/0=β) بر تمایل افراد نسبت به این نوع فن‌آوری بود، درحالی که هنجارهای ذهنی (18/0=β) بر تمایلات رفتاری مورد تأیید قرار نگرفت. نتیجه‌گیری: نتایج بدست آمده حاکی از این است که مدل پذیرش فن‌آوری و تئوری رفتار برنامه‌ریزی شده می‌تواند نیت افراد را در به‌کارگیری فن‌آوری پزشکی از راه دور پیش‌بینی نماید. واژه‌های کلیدی: پزشکی از راه دور؛ فن‌آوری؛ مراقبت سلامت؛ بیمارستان‌ها

The fast and ever-increasing progress in Information Technology (IT) area and their role in helping firms to improve their performance cause them to depend on IT day by day. At the same time, few studies have been conducted in this area, so the mechanism and effects of IT on Iranian firm’s value chains are unclear. Therefore, it is necessary to study in this area. This study is a descriptive survey. The statistical population of the research is composed of Iranian exemplary exporter manufacturer companies that have elected since 2004 to 2010 by the Trade Promotion Organization of Iran. Data gathering instrument was questionnaire and path analysis technique has been used for the purpose of data analysis. The research has three main hypotheses and three sub-hypotheses. The conceptual research model has four variables including: IT process infrastructure, the speed desirability of value chain process and the cost and accuracy of that. The findings indicate that the IT process infrastructure of firms has directly effect on the speed and accuracy of the value chin processes. Moreover, IT has indirect effect on cost desirability of value chain processes through effecting on speed of that value chain.

The fast and ever-increasing progress in Information Technology (IT) area and their role inhelping firms to improve their performance cause them to depend on IT day by day. At thesame time, few studies have been conducted in this area, so the mechanism and effects of ITon Iranian firm’s value chains are unclear. Therefore, it is necessary to study in this area. Thisstudy is a descriptive survey. The statistical population of the research is composed of Iranianexemplary exporter manufacturer companies that have elected since 2004 to 2010 by theTrade Promotion Organization of Iran. Data gathering instrument was questionnaire and pathanalysis technique has been used for the purpose of data analysis. The research has threemain hypotheses and three sub-hypotheses. The conceptual research model has four variablesincluding: IT process infrastructure, the speed desirability of value chain process and the costand accuracy of that. The findings indicate that the IT process infrastructure of firms hasdirectly effect on the speed and accuracy of the value chin processes. Moreover, IT hasindirect effect on cost desirability of value chain processes through effecting on speed of thatvalue chain.

Today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. This paper aims to examine the relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in Tehran department stores. This is a descriptive survey study. The statistical population of the research is composed of customers of the three major chain department stores in Tehran. The sample size estimated to be 491. Data gathering instrument was a self administered questionnaire and structural equation modeling (SEM) is used for the data analysis. Findings indicate that in Tehran department stores perceived quality affects perceived value, customer satisfaction, and re-purchase intention. Also perceived value affects customer satisfaction and repurchase intention. Moreover, customer satisfaction affects re-purchase intention. Finally proposed model identifying relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in Tehran department stores efficiently.

Abstract The application of Radio Frequency Identification (RFID) for the purpose of tracking each single part in the automotive supply chain management has become very crucial in recent years. In this study, the factors influencing the development of RFID in Iran Khodro Industrial Group as well as their weight and ranking are evaluated. It is notewothy that the Lin framework factors have been used as the basis of this research. The Fuzzy Delphi, Delphi, and Fuzzy Analytic Hierarchy Process (FAHP) methods were applied for the research three stages. In the first stage, three of the Lin framework factors were rejected and replaced with seven more new factors. In the second stage, after three times performance of Delphi method, the dimension of each of the new seven factors was recognized, and finally in the third stage, the weight and ranking of factors and dimensions which influence the RFID development in supply chain management in our case study, Iran Khodro Company, was calculated. The results of the research have shown that the International Standard and Specification dimension has the highest weight among other influential dimensions. Also, the dimensions of Security, Cost, Infrastructure, Technology, and other factors have respectively the next highest weight after the International Standard and Specification dimension