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The article presents information on the Executive-in-residence Program of the Louisiana State University American Marketing Association Collegiate Chapter. According to Dr. Stephen W. Brown, associate professor of marketing and program coordinator, the objective of this program is to build better relationships between the business and academic communities. Paul B. Rafferty, senior vice president of Springfield, Illinois-based Horace Mann Educators Corp., met with members of the Chapter as the first participant. Rafferty also participated in business administration classes and discussed marketing careers with students during his four-day campus visit. The program was sponsored by Louisiana State University Marketing Department and the Institute of Insurance Marketing.