1. The Law of Advertising Volume 1. Subjects ADVERTISING laws, NONFICTION Abstract The article reviews the book "The Law of Advertising," Volume 1. Published 1974
2. Troubled Talk. Subjects SEMANTICS, NONFICTION Abstract The article reviews the book "Troubled Talk," by Alfred Fleishman. Published 1974
3. Option in New Product Organization. Subjects NEW product development, NONFICTION Abstract The article reviews the book "Options in New Product Organization." Published 1974
4. An Index to Business Indices. Subjects PRICES, NONFICTION Abstract The article reviews the book "An Index to Business Indices," by Donald H. Davenport and Frances V. Scott. Published 1974
5. Selling in a Shortage Economy. Subjects SALES personnel, NONFICTION Abstract The article reviews the book "Selling in a Shortage Economy." Published 1974
6. Bank Identification Planning. Subjects BANKING industry, NONFICTION Abstract The article reviews the book "Bank Identification Planning," by Russell A. Sandgren and Joseph M. Murtha. Published 1974
7. Marketing and Society Text and Cases Second Edition. Subjects MARKETING, NONFICTION Abstract The article reviews the book "Marketing and Society Text and Cases," Second Edition, by Ronald R. Gist. Published 1974