Descriptor: "COMMUNICATION in management" / Language: multiple languages / Publication Year Range: Last 50 years / Search Limiters: Peer Reviewed - Searchworks@Jio Institute Digital Library Search Results

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Start Over Descriptor "COMMUNICATION in management" Search Limiters Peer Reviewed Publication Year Range Last 50 years Language multiple languages

Subjects: *ADVERTISING, *PRODUCT management, *COMMUNICATION in management
Abstract: Se presenta una introducción a la revista que discute el campo de la publicidad, las estrategias de branding y la gestión de marcas, el papel de las celebridades en la publicidad, el mercado publicitario latinoamericano y la importancia de la gestión de la comunicación.
Published: 2022
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