1. AR 기반의 쇼핑 애플리케이션에서의 사용자 경험 평가 -IKEA Place와 Amazon AR View를 중심으로-.
- Author
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이준혁 and 김승인
- Subjects
APPLICATION stores ,SHOPPING malls ,AUGMENTED reality ,LITERATURE studies ,SHOPPING mobile apps ,HONEYCOMB structures ,INTERVIEWING - Abstract
This study focused on IKEA Place in IKEA and Amazon AR View in Amazon to study the differences between AR shopping applications. The first literature study examined the status and prospects of the AR market and conducted a case study on AR shopping applications. In the second phase, 'Honeycomb Model' of Peter mobile was reorganized into six usability principles, focusing on the major functions of AR shopping mall application, to conduct surveys and in-depth interviews based on the task. Based on this study, it is expected to help increase AR-based application user experience, concentrating on the actual experience of the user and finding out the major experience factors. [ABSTRACT FROM AUTHOR]
- Published
- 2019
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