1. The visitor’s evaluation of events in the friendship center in the hilly and mountainous areas — Interview style and questionnaire design
- Author
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Kameyama, Hiroshi, Taban, Alex Peter, Mogotlane, Matsobane, and Shibata, Yu-ko
- Subjects
survey design ,marginal effect ,regional promotion ,visitor’s evaluation ,ordered logit model - Abstract
application/pdf, 中山間地域における地域振興のあり方についてひとつのあり方を実践している五名の活性化協議会によるイベントを取り上げる．イベントの開催に係わる活動の基本コンセプトは，1 来訪者にふるさとを感じてもらえる，2 得意なことを披露してもらう出番をつくる，である．研究の課題として，来訪者によるイベントについての評価様式である．3年間にわたり調査員との交流などで会場での雰囲気を盛り上げるような調査スタイル，調査票のデザインの改良を行なった．その結果を用いて順序ロジットモデルを推計後，限界効果により年齢別イベントの総合評価の予測値を示した．, In this research, we took up an event by a council of the revitalization of Gomyo-district, where they are practicing one model of regional promotion in mountainous areas. The basic concept of activities related to holding an event is (1) to make visitors feel like their hometown and (2) to create a turn to show off what they are good at. The subject of the research was the evaluation format of the event by the visitors. Over the three years, we improved the survey style and the survey design to enhance the venue's atmosphere by interacting with the surveyors. With the survey results, the ordinal logit models were estimated, and as the marginal effect analysis, the predicted value of the comprehensive evaluation of age-specific events was shown.
- Published
- 2021