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This paper presents a research program that leads to study the impact of evaluation and active teaching methodologies used and expected in university education, for the development of generic communicative skills in students of different careers. In a more general sense, it seeks to identify the perceived and expected use, by teachers and students, of the evaluation and active methodologies; collect successful cross-cutting strategies; describe and compare psychoeducational patterns and their role in the learning outcomes and generic communicative competences of critical reading and textual construction, from which would come to configure training in comprehensive assessment of teaching and learning to be provided to teachers of the university so that they become mediators and promoters of generic communicative skills of critical reading and textual construction through the subjects -across disciplines- in the students. It is carried out at the Universidad de la Costa in Colombia and it is approached from two foci of study: detection of needs and implementation of transversal strategies. Psychoeducational patterns are used (self-efficacy, attributions, motivation, emotional intelligence ...); also the systematic review of international successful practices. The results are oriented to the implementation of strategies for the curricular innovation of the subjects and teacher improvement and of the academic and learning results; likewise, for the increase of pedagogical and didactic instructional and technological knowledge as a basis for decision making in the second phase of validation and testing of transversal strategies. “Competitive Research Project CONV-ÍNDEX No. 13-2018, Project Code INV. 150-01-007-13 University of the Coast (Colombia) - University of León (Spain). Evaluated by the ACAC (MEN Colombia) “