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Is culture a strategic tool for local development? Do cultural resources foster physical, economic and social renewal? We have attempted to answer yes throughout our analysis of the Matera 2019 cultural capital project, using some fundamental drivers like: quality of cultural supply, quality of production knowledge, development of local talent and attraction of external talent, capability building, education of the local community and internal or external networking. The Matera case study configures an extremely thorough ag- gregation of Universities, Research Centres, Associations and Enterprise and, more importantly, a strong social mobilisation in the field of cultural production. This aspect occur in the wide use of open data and in the networking of cultural circles, film archives as well as history archives with the aim to invent and re-invent forms of collaborative memory. Above all in Matera, culture is a system of coordination among local actors within a social learning activity focused on innovation process.