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This research aims to discuss the organization and characterization of the institutional environment in the development of APL tour of Parintins in Amazonas. To develop the research, the methodology has a qualitative approach, and as a method of content analysis procedure. 10 questionnaires were applied with the managers of the leading institutions in the arrangement. Regionalization Project in Tourism, Parintins is inserted in the Southern Sateré / Tucandeira - Roadmap Boi Bumba festival. This demonstrates the high potential for tourism that has Parintins, depending on the linkage of the various players identified. Through research we can see that the institutional apparatus in the region is relatively developed, but still with little transfer of information between the agents and the lack of cooperative actions focused on developing the Local Productive Arrangement.