Search

The paper analyses the Made in Italy effect on Chinese consumer buying behavior regarding three specific product categories: wine, shoes and ceramic tiles. A research model aimed at testing the multidimensional dimensions featuring Country of Origin (COO) – overall Country Image (CI), Product Country Image (PCI) and Country Related Product Image (CRPI) – on the Chinese consumer intention to buy these Italian products is applied, verifying the level of consistency (FIT) between the products investigated and the country in which these products originated (Italy). Four-hundred and fifty questionnaires on Chinese consumers were collected and the data processed to test the model by applying structural equations modelling. Results show that Made in Italy influences the Chinese consumers’ intention to buy the Italian products observed through causal links: the Italy country image (CI) impacts on buying intentions through the mediating role of the Italian ability to manufacture products – in general (PCI) and regarding a specific product category (CRPI). Results also confirm the consistency (FIT) between the products investigated and the Italian origin. Scientific and managerial implications are derived.

This article aims to discuss the sense and the value of the social cartographies of justice starting from what could be defined the schizoanalysis of judicial power of Félix Guattari. Beginning from the preface of Guattari in the Chronique des flagrants délits of Christian Hennion, contextualizing it, analyzing it in its specific framework and discussing it through a confrontation with other theoretical implants that have the same critical tonality, the article examines different typologies of judicial undergrounds and an utopic perspective as an answer to them. In this way, it makes the guattarian schizoanalysis an important component of a more general cartographical method that aims to analyze the strengths that act in judgments and to disclose their overall social and aesthetical depth, related to the individual and collective sensibility. Therefore, the principal thesis is that the critic of the politics of judgment – namely of the state and the changes of social sensibility (political, juridical and moral) – is extremely important in the problematization of the forms of experience.