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In the novel God Emperor of Dune by Frank P. Herbert, tyrant Leto II binds his faithful guard Nayla to rebel Siona by a vow of obedience. At the end of the novel, Nayla will inadvertently take part in the killing of her most loved emperor by allowing Siona to act, and thereby fulfilling the will of the god. In this bond between Leto II, Nayla and Siona there is a predestination that recalls the bond between Christ and Judas. By referring to analytical psychology, the aim of this work is to demonstrate how the Jungian archetype of Christ lies underneath Leto II's way of acting. Leto, with his monstrous physicality and with his psychic and divinatory skills, represents all the main Jungian archetypes that take turns in the individuation process: he is Shadow (he is at the same time the deviland the god creator); he is Anima (he has the memories of his mother Chani, his grandmother Jessica, and can speak with their voice); he is Syzygia (he marries his sister Ghanima); he is a representation of the Self through the archetype of Christ. [ABSTRACT FROM AUTHOR]

An analysis of changes occurred in the last twenty years in the field of reading must start from an evaluation of the role that some external factors have had on cultural consumption and individual behavior, among which the pervasiveness of the web and the intensive use of social networks stands out. The web has put in our pockets a boundless universe of information, knowledge, distractions, needs and pleasures, which in a short time has made irremediably old everything that existed before and has made the book lose -- at least in the eyes of the youngest -- the centrality that this tool has exercised for centuries in cultural communication and training processes, to make way for new 'styles of knowledge'. The distancing measures imposed by Covid-19 have also caused a strong and sudden acceleration of the transfer of many human activities on the web, throwing us into an unknown world and a science fiction climate, like the one described in the movie and the TV series Stargate. In this context, the publishing world is asking for measures to stimulate demand and support to businesses, but a broader planning that invests the production and publishing offer is needed, the way products are circulated and marketed and the contexts in which reading practices are developed, exploiting the potential of digital and intriguing new groups of readers. However, the most significant transformations will be the result of the lifestyles that will spread in the post-Covid era: these lifestyles will affect urban planning, the survival of local bookshops and local public services, such as basic libraries. [ABSTRACT FROM AUTHOR]

It has long become evident that fandom activity is a complex reality, but also the object of colonization and co-optation by the cultural industry, in a dynamic where fans themselves are co-creators. It is evident in the policies of transmedia franchising and in contemporary cult television textuality, but which may be found in different ways throughout the history of fandom and since its origin. This, at the very least, is true in the case of fandom related to science fiction, which represents an undoubtedly particular case: just think of the number of fans who, since the 1940s, have become professionals, such as writers, critics, researchers and even editors. The very birth of an organized science fiction fandom is due, at least in part, to the promotional activity conducted by the cultural industry "from above." More specifically, our paper analyzes, through the study of literature and archive research, the active role of Hugo Gernsback (editor of Amazing Stories, the first SF journal in the world) in the origin of science fiction fandom in the United States: In order to make the new genre known and promote the journal, not only did Gernsback favor the creation of passionate groups, publishing the readers' addresses and divulging news and information about meetings and clubs, he also founded a Science Fiction League, with offices in numerous US cities and even in England. [ABSTRACT FROM AUTHOR]