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Introduction: Performance evaluation is essential in defining supply chain strategies because the firm can find out how the business processes in the supply chain are running and formulate strategic policies. Kayumas coffee is one of Indonesia’s specialty coffee with a unique aroma and flavor originating from Kayumas Village, Situbondo District, East Java. Kayumas coffee supply chain needs to be evaluated because of the lack of competitiveness with other specialty coffees. Strategies are needed to improve supply chain performance, improve product quality, and reduce costs. This study aims to configure the supply chain of Kayumas specialty coffee structure, evaluate its performance, and determine performance improvement strategies. Methods: This study uses descriptive analysis to configure the supply chain structure and flow. Analysis of supply chain performance based on Supply Chain Operation Reference (SCOR) model then weighted with Analytic Network Process (ANP). Performance improvement strategies were formulated by a discussion with experts and then weighted with ANP. Results: The research results show that the Kayumas specialty coffee supply chain comprises farmers, farmer groups, distributors or resellers, and consumers. There are 6 performance indicators (metrics) to measure performance: perfect order fulfillment, order fulfillment cycle time, flexibility, total supply chain management cost, cost of goods sold, and cash-to-cash cycle time. Performance measurement shows that Kayumas specialty coffee supply chain performance is in the inferior category. Conclusion: The strategy needed to improve supply chain performance by reducing cost is a partnership between supply chain members to reach a price agreement.

Abstract Ambeu Preanger Pangalengan is a community of Arabica Java Preanger coffee connoiseurs and producers, located in Pangalengan. Along with the demand for the proliferation of producers and specialty coffee shops in Pangalengan, Ambeu Preanger assists several Small-Medium Enterprises (SMEs) related to the coffee industry in Pangalengan, namely Kawitan Coffee, Nagoya Coffee, Koffie Nyalse, Pangalengan Coffee House, Oeching Salapan, Ghoz Coffee, Sucker Soul, Coffee 4 Wheels, and Himmah Coffee. Then, from the survey process and data search in the field, we obtained information that not all SMEs in the coffee industry in Pangalengan have an ideal visual identity. In fact, they need a graphic visual identity as a representative of the image that will later be displayed on a website that is proclaimed as a digital storefront for these SMEs. Therefore, Telkom University team decided to design a graphic standard manual, which can help community to strive for a visual identity that is representative of their business, and is still in line with the brand image of Ambeu Preanger Pangalengan itself. Keywords: graphic standard manual, Pangalengan coffee community, specialty coffee, visual identity Abstrak Ambeu Preanger Pangalengan adalah komunitas penggiat Kopi Arabica Java Preanger yang berlokasi di Pangalengan. Seiring dengan tuntutan menjamurnya produsen serta kedai kopi specialty di Pangalengan, Ambeu Preanger mendampingi beberapa UMKM yang terkait dengan industri kopi di Pangalengan, yaitu Kawitan Coffee, Nagoya Coffee, Koffie Nyalse, Rumah Kopi Pangalengan, Oeching Salapan, Ghoz Coffee, Sucker Soul, Coffee 4 Wheels, dan Himmah Coffee. Lalu, dari proses survey dan pencarian data di lapangan, kami memperoleh informasi bahwa belum semua UMKM industri kopi yang ada di Pangalengan memiliki identitas visual yang ideal. Padahal, identitas visual grafis diperlukan oleh mereka sebagai perwakilan citra yang kelak ditampilkan di sebuah website yang dicanangkan sebagai etalase digital dari para UMKM ini. Oleh karena itu, tim Pengabdian Masyarakat Telkom University memutuskan untuk merancang panduan standar manual grafis, yang dapat membantu para mitra untuk mengupayakan hadirnya visual yang representatif sesuai dengan identitas bisnis yang mereka usung, serta masih sejalan dengan citra dari Ambeu Preanger Pangalengan itu sendiri. Kata kunci: identitas visual, komunitas kopi Pangalengan, kopi specialty, standar manual grafis

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The low farm-gate price of agricultural commodities is commonly caused by low quality and complicated value chain. Quality improvement and direct selling through Mediated Partnership Model (Motramed) are conducted to increase farm-gate price and bargaining power of smallholder farmers. In Indonesia, Motramed has been applied in several coffee producing regions, such as Flores, Kintamani and East Java. This research aimed to understand the influence of quality improvement and direct selling activities through Motramed on market chain, farm-gate price and household coffee farmers’ income in Indonesia. This research was conducted in Kintamani in 2013. This research also used farm-gate data in several specialty coffee producing regions, including Flores (Bajawa and Ruteng), Kintamani and East Java that collected during 2010 and 2011. I incorporated both quantitative and qualitative research methods to explore and analyse the data. Household farmer survey, semi-structured interview with coffee stakeholders including farmers, collectors, exporters, government officials and NGOs; and field observation were used for collecting the data. The research shows that quality improvement activity in the farm level and direct selling through Motramed has