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The phenomenon of Citayam Fashion Week has symbolically influenced the way lower-class youth dress in central Jakarta. What was once an urban area in Sudirman has transformed into a fashion arena after videos of young people sporting distinctive clothing styles went viral. More than just a social gathering, this occurrence has attracted significant attention on social media, showcasing unique fashion expressions. However, this spontaneous and instantaneous trend has sparked a wide range of responses, with opinions varying from viewing it as a creative expression to considering it counterproductive. This study employs Jean Baudrillard’s theory as its formal framework in qualitative analysis, with Citayam Fashion Week serving as the material object of inquiry. The findings reveal the symbolic imagery that influences societal perceptions through creative fashion expressions and highlights the potential negative impacts on society, particularly among contemporary youth.

Buttonscarves menjadi brand fashion jilbab yang menargetkan perempuan muslim dengan kelas sosial menengah ke atas sebagai konsumennya. Melalui akun Instagram @buttonscarves, produsen fashion jilbab ini berupaya menarik perhatian konsumen dengan menciptakan beragam narasi sehingga terciptanya realitas-realitas tertentu. Penelitian ini bertujuan untuk menelaah bagaimana realitas perempuan muslim dan jilbab diciptakan dalam narasi Buttonscarves di akun Instagram @buttonscarves. Peneliti juga menggunakan sudut pandang Baudrillard tentang Simulakra dan Hiperrealitas. Peneliti menggunakan pendekatan kualitatif dan metode analisis semiotika Jean Barudrillard terhadap sembilan teks berupa video dan foto yang ada di akun tersebut di sepanjang tahun 2022. Temuan dalam penelitian ini menunjukkan bahwa Instagram @buttonscarves menciptakan simulasi realitas terhadap perempuan Muslim berjilbab. Narasi simulakra dalam Instagram @buttonscarves menunjukkan hiperrealitas nilai- nilai perempuan Muslim dan jilbab yang dapat membius khalayak perempuan Muslim. Sehingga jilbab tidak lagi dipandang dari nilai-nilai aslinya, namun menjadi realitas simulakrum murni dari citra yang diciptakan oleh Buttonscarves. Buttonscarves is a hijab fashion brand that targets Muslim women belonging to the middle and upper social classes. Through the Instagram account @buttonscarves, this hijab fashion producer attracted consumers’ attention by constructing narratives that shape distinct realities. This study delves into how the Buttonscarves’ narratives on the @buttonscarves create the reality of Muslim women and the headscarf. In analyzing this phenomenon, Baudrillard's concepts of Simulacra and Hyperreality serve as theoretical underpinnings. Employing a qualitative approach, this research adopts the Jean Baudrillard Semiotics Analysis method to analyze nine texts, encompassing videos and photos posted throughout 2022. The study's findings shed light on the Instagram account’s ability to engender a simulated reality of Muslim women wearing headscarves. Simulakra's narrative on Instagram @buttonscarves shows the hyperreality of Muslim women's values and the headscarf that can anesthetize Muslim women audiences. Consequently, the headscarf is no longer seen from its original values but becomes a pure simulacrum reality of the image created by Buttonscarves.

The aim of this article is to dissect the hyperreality side of the online video game Free Fire. Hyperreality can be seen from the war simulations contained in the course of the game, the weapons used, the selected characters that players can use, to the virtual world that becomes the battle arena. This article uses Jean Baudrillard's hyperreality concept which can show the sides of the game that make up the hyperreality conditions of the players, so that players can no longer distinguish between reality and the artificial. With a qualitative approach, this article explores and understands the meaning in the game by interpreting a collection of texts and then analyzing it by prioritizing the human side. The conclusion of this study shows that players are trapped in a world that no longer refers to a real prototype as usual simulations do. The simulacra contained in the game is in the form of a gameplay that does not refer to real warfare, character and weapon selection, team strategy as a productive form of simulacra, and the battle arena as a natural form of simulacra. The hyperreality in the form of war simulacra and scenes of violence is getting stronger with the interaction feature between players and the proliferation of e-sports competition ecosystems in Indonesia that offer big prizes.

Since advertising was introduced many centuries ago, women have been objectified and, in some cases, insulted or belittled. The second wave of feminists challenged society's definition of femininity, and society's insistence on equating men with “thought” and women with “nature” and “body.” This paper aims to investigate the question of women portrayal in Pakistani media with “Jean Baudrillard theory of Simulacra and Simulation”. It focuses on how media and writing are constantly affected by hyperreality. Films, commercials, news, web-based media, and so on address fake real factors with the goal that the current world can't understand reality and innovation. Content analysis was used to emphasize how sexist media constructs an unattainable or objective image of female beauty. This paper shows how personal achievements and accomplishments are only acceptable if they meet the criteria of unrealistic beauty standards. The idea of being “perfect” is reinforced through media but mostly women are suffering with anxiety, depression and the feeling of being insecure in their homes. The fear of being inferior and rejection make them vulnerable and less competitive in society which develops a sense of passiveness and low self-esteem. Sejak dunia periklanan diperkenalkan, perempuan telah menjadi objek, dan dalam beberapa kasus mereka direndahkan dan mengalami penolakan. Gelombang feminis telah menentang definisi feminitas dan desakan masyarakat untuk menyamakan laki-laki dengan ‘pikiran’ dan perempuan dengan ‘nature’ dan ‘body’. Artikel ini bermaksud untuk menyelidiki bagaimana proses penggambaran perempuan di media Pakistan melalui teori Simulacra dan Simulasi Jean Baudrillard. Tulisan ini juga berfokus pada bagaimana media secara terus-menerus dipengaruhi oleh hiperrealitas. Film, iklan, berita, media berbasis website, dan yang lainnya membahas realitas palsu dengan tujuan agar dunia saat ini tidak memahami realitas dan inovasi. Analisis Konten digunakan untuk menekankan bagaimana media seksis membangun citra kecantikan perempuan. Hasil penelitian menunjukkan bagaimana pencapaian pribadi hanya dapat diterima jika telah memenuhi standar kecantikan yang tidak realistis. Gagasan untuk menjadi perempuan “sempurna” diperkuat melalui media, namun pada kenyataannya para perempuan justru mengalami kecemasan, depresi, dan perasaan tidak aman. Inferioritas dan dan ketakutan akan penolakan membuat mereka rentan dan kurang kompetitif dalam masyarakat, yang kemudian berkembang menjadi sikap pasif dan memiliki harga diri yang rendah.

This paper is aim to describe how a hashtag appearing in the dynamics of communication on social media is capable of creating a very massive mass movement in the real world. As well as troublesome rulers and authorities to set it up Because it considered a political charge that is in the hashtag could potentially provide a surge of turmoil that is great for the holder of the status quo of the political power of the homeland. By the election of the President of the Republic of Indonesia 2019 was presented with a viral hashtag on social media, the hashtags that were first administered twitted by prosperous Justice Party (Partai Keadilan Sejahtera) politician Mardani Ali Sera, raised the spirit of the masses The number is not minimal not to elect the general election which took place in April 2019. Even until the polls have done, the hashtag still has strong political magic to unite the opposition forces because the reunited was elected to become President of the Republic of Indonesia until 2022. This paper contains the results of qualitative research by making the idea of Jean Baudrillad about Simulacra, simulation, and artificial Phenomenon as his analysis knife. Here the author collects various literary sources in the different news media coverage of the hashtag #2019GantiPresiden then conduct a study of the messages that have a variety of information given to the hashtag Using the turbulent analytical knife of Jean Baudrillad above. Finally, the conclusion of this paper is necessary to fight massive efforts to resist the enormous surge of hashtags #2019GantiPresiden in the homeland in a variety of ways so that the focus is not more significant and to discuss the interests of Political authorities.

The research analyzed the perspectives of Indonesian students that were located in Nanjing by using Jean Baudrillard's theory of simulacra. Recently, China had been trying to revive the silk road, a line connecting the world through trade, that used to be gainful in the past, with a route called the belt road initiative. This program had unlocked China's cooperation gates with many other countries from all over the world, although much undesirable information circulated regarding this initiative, ranging from environmental issues to rumor on the sovereignty of the state of China’s partner. Through simulacra’s logic, the author outlined the perspective of Indonesian students that had studied in Nanjing, China, towards the belt road initiative. The research found that even though the students had long felt education in China and assimilated much knowledge about this country quite first-hand, they did not necessarily believe that this new route would benefit their homeland.

Abstract: : This article discusses the role of language, especially the hyperbolic assembly, in the formation of a hyperrealist society, namely a society wrapped up and confined to imagination. This article is based on literary research with the subject of Indonesian-language online news media with the object of news titles that contain hyperbolic meanings. Furthermore, it was analyzed using Jean Baudrillard's hyperreality simulakra theory through four stages, namely (1) a sign that was originally a representation of reality, which then (2) distorted reality. In the next stage (3) the reality will be increasingly blurred and lost, so that (4) the sign becomes a representation of the representation itself. The results of the analysis show that the hyperbolic news titles presented by online media become agents of simulakra which lead the imagination of the public to think of hyperrealism. Hyperbole is a media tool for extracting economic benefits from a reality that may not be worthy of consumption to become news that is excited and viral. Supported by increasingly massive use of social media behavior, the hyperreality created through simulakra imagination becomes more perfect in the midst of society. Abstrak: Artikel ini membahas tentang peran bahasa, khususnya majas hiperbola, dalam pembentukan masyarakat hiperrealis, yaitu masyarakat yang terbungkus dan terkungkung dalam imajinasi. Artikel ini berbasis pada penelitian literer dengan subyek media berita online berbahasa Indonesia dengan obyek judul-judul berita yang mengandung makna hiperbola. Selanjutnya dianalisis menggunakan teori hiperrealitas simulakra Jean Baudrillard melalui empat tahap yaitu (1) tanda yang pada awalnya representasi realitas, yang kemudian (2) mendistorsi realitas. Pada tahap selanjutnya (3) realitas akan semakin kabur dan hilang, sehingga (4) tanda menjadi representasi atas representasi itu sendiri. Hasil analisis menunjukkan bahwa judul berita hiperbola yang disajikan oleh media online menjadi agen simulakra yang menuntun imajinasi masyarakat berfikir hiperrealisme. Hiperbola menjadi alat media untuk mengeruk keuntungan ekonomis sebuah realita yang bisa jadi tidak layak konsumsi menjadi berita yang heboh dan viral. Didukung dengan perilaku penggunaan media sosial yang semakin massive, maka hiperrrealitas yang tercipta melalui imajinasi simulakra menjadi semakin sempurna berada di tengah-tengah masyarakat.

The advertisement of Meikarta, aired on the television was a promotion from property sales by Lippo Group. This paper describes the process of commodification in view editing by doing a binary opposition between Jakarta which was imaged by inferior and superior Meikarta. On the narrative, this advertisement shows hyperreality and simulacra in delivering the advertisement content. Objectification also was done to make consumers interest of being a part of Meikarta which is not only buy the use value but also sign value. So as to enable unconsciously the consumers show spectacle effort when they become a part of the imaginary city.

This paper elucidates ‘ideal life’ issue which is undergone by characters in Okky Madasari’s Kerumunan Terakhir (The Last Crowd), which takes two different settings, which are in the digital and the real world. This issue is based on the occurring phenomenon in the novel, where the characters are fond of using social media. It is related to the people who is known as the ‘shy’ people in their daily lives and yet ‘brave’ when it comes to using social media. This becomes the question as to what that triggers the characters to act differently in both worlds and how ideal life is constructed by the characters in the novel. First, researcher determines the simulation process, and then determines the simulacra. Media presents fake space and imitation space which causes a picture of reality to become ‘unreal’. The study shows that technology has become alternative in removing and rewriting the life structure of the characters in the novel to become a simulational place as an image of escape; which is the ideal life and power display as well as truth clarification. Kerumunan Terakhir criticizes the cyber world phenomenon, as it is described as a ‘double-edged sword’. It means that the digital world provides comfort and freedom, but the freedom is bent by confining rules which control the life of the digital world itself.