Search

This study aims to examine the religious emotions of Muslims in Medan City towards their decision in choosing HPAI halal products. In the perspective of sociology of religion, religious emotion is considered an important factor that influences consumption behavior, especially in the context of products related to religious adherence. HPAI halal products, as one of the main brands in the halal product market, offer religious values that are in line with consumers' spiritual needs and religious identity. This research uses qualitative method (field-research) with in-depth interviews and participatory observation to collect data from HPAI consumers in Medan City. The main focus of this study was to explore how emotions such as self-confidence, obedience, and spiritual satisfaction influence HPAI's halal product preferences and purchasing behavior. The findings show that religious emotions strongly influence customer purchases, with HPAI goods typically chosen because they are perceived to follow sharia and are close to Islamic ideals. The results of this study provide an overview of how religious identity influences market behavior among Muslims in Medan City and contribute to the sociology of religion in the consumption of halal products. This study can help halal product businesses to build better marketing strategies and better understand the dynamics of religion in consumer behavior. [ABSTRACT FROM AUTHOR]

Copyright of Techno.com is the property of Universitas Dian Nuswantoro, Fakultas Ilmu Komputer and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The result of the study shows that the extent of both active and passive surveillance was still low due to large coverage area and lack of report cases of Highly Pathogenic Avian Influenza (HPAI) from poultry farmers. The level of coordination among cross-border institutions was still relatively worst so that the illegal trade was still occurred in the checkpoints and other entry points along the cross-border line. The movement of poultry and poultry products was still risky since the traders tend to be actively visiting and catching the poultry in the sheds. There were some handicaps in line with local socio culture such as multi events festivity with high consume of chickens and cock fighting activity in some spotted areas. It is suggested that active surveillance system together with zoonotic campaign should be implemented in order to obtain the immediate data and information as well as to attract poultry farmers to provide reporting on the case of HPAI in the respected areas.

Highly pathogenic avian influenza (HPAI) H5N1 virus is a known pathogen in birds. Recently, the virus has been reported to cause sporadic fatal disease in tigers, leopards, and other exotic felids as well as domestic cats in Thailand. The present study was carried out to investigate the presence of AI H5N1 virus infection in stray cats roaming around residential, traditional and chicken farms in Bogor, West Java. Ninety serum samples were tested using HI test to screened for the presence of antibody to AI H5N1. Virus isolation was done in SPF embrionated chicken eggs and identify using HI, AGP and RT-PCR. The results showed that 18,9% of stray cats developed antibodies against H5 with geometric mean titre 23,1 . Stray cats lived in traditional markets 18–40% developed antibodies in the titre ranging from 22,8 to 24,5. Only two out of nine stray cats which lived in chicken farm developed low antibody titres again H5 (21). None of the stray cats lived in residencial area have developed antibodies against H5. This study revealed that stray cats have been contact with AI H5. Avian influenza H5 viruses were isolated in eight out of 33 pooled of rectal swab samples. The viral cleavage site sequences are CCTCAAAGAGAGAGC AGAAGAAAGAAGAGAGGT which represent amino acid sequences of PQRESRRKKRG. Based on the cleavage site sequence, the isolates are similar with the AI H5 virus subtype isolated from human in Indonesia during 2005–2007