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Purpose: Land conversion reduces infiltration areas and increases runoff that causes flooding and inundation. Efforts to reduce the impact are very important to minimize economic losses. However, large-scale attempts by widening rivers and land acquisition are difficult to implement, especially in urban areas. It requires the management of rainwater runoff at the source. The new paradigm for sustainable urban drainage systems is the LID (low impact development) concept, which approaches hydrology as a framework, considers micromanagement, and controls rainwater at its source. Design/methodology/approach: It also uses simple non-structural methods to create a multifunctional area. Findings: LID can handle the flood water level and volume as well as the rise and fall of the base flow that will be released to the downstream site and filter waste. Its application consists of several units that depend on local needs, such as porous and semi-permeable pavements, retention and detention reservoirs, wetlands, infiltration trench, ditch, gulley, and well. It also includes a rooftop reservoir, green roofing, rainwater reuse, underground reservoir, grassed strips, and bioswale. Originality/value: This paper is an original work. Paper type: Research paper

Purpose: This study aim for testing the effect of Top Management Support, Knowledge of Accounting Employee, Use of Information Technology on the Quality of Accounting Information System (AIS). Design/ methodology / approach: This research is an associative quantitative research. The data used in this research is secondary data; previous research book and journals references and primary data; questionnaire spreaded to respondents. Technique of collecting data in this study was using the survey method with 145 respondents who were tested with the PLS (Partial Least Square) application. Findings: The results of this study indicate that Top Management Support and the use of information technology have a positive and significant effect on the quality of Accounting Information System, while the knowledge of Accounting Employee has a positive but not significant effect on the quality of Accounting Information System. Research limitations/implications: The questionnaires was distributed only to financial institutions. However, the distribution of this questionnaire was only limited to the recipients of the letter ( receptionist ) from the financial institutions due to the Covid-19 pandemic and it is possible that the respondents did not understand the contents of the questionnaire given the lack of explanation and understanding provided by the researcher. In addition, limited number of samples and didn’t fulfill the representation of all regions in Indonesia. Originality/value: The Paper is Original Paper Type: Research paper

Purpose: A considerable agreement exists about the importance of fostering entrepreneurship education in developing student’s entrepreneurial intention. In particular, this research investigates the effect of entrepreneurship education on entrepreneurial intention of students among State, Universities, and Colleges (SUCs) in Davao Region, Philippines. Design/methodology/approach: In order to address the quandary of this study, a survey questionnaire was administered to 463 enrolled students in business-related courses. Pearson product moment correlation was used to determine the interrelationship of variables. Findings: The results show that entrepreneurial education shows a significant relationship with students’ entrepreneurial intention considering its different measures and variables. Research limitations/implications: Hence, those students enrolled on business related courses who have sufficient knowledge and comprehension about the study were taken into consideration. On the other hand, enrolled students in non-business-related degree were excluded as they cannot truly assess the entrepreneurial intention of students because of the nature of their field of study and scope set by the researcher. Practical implications: Indeed, it’s a call for educational institutions and curriculum developers to foster and promote entrepreneurship in the learning institutions for many successful entrepreneurs are honed and harnessed in the university. From a practical point of view, entrepreneurial education plays a significant role in motivating students to venture into business as an option to employment nor as a career. Originality/value: The researcher certifies that this research is original to the best of his knowledge. Paper type: Research Paper

Purpose: Digital marketing has evolved from the marketing of products and services to digital channels for activities, institutions, and processes facilitated by digital technology. This study provides a disciplinary broad overview of the academic contribution to the marketing revolution by exploring changes in digital marketing research in SMEs cited by scientific researchers over 19 years (2001-2020). Thus, this paper presents a systematic literature review using bibliometric analysis with the aim of examining development trends, identifying gaps, understanding the advantages and benefits of digital marketing on SMEs and mapping out new hypotheses for future research. Design/methodology/approach: The method used is a bibliometric study to search for articles related to the research theme Findings: The results show that social media is the keyword that is often employed. Related research has been achieved in many countries, and the most predominant are England and America. Research limitations/implications: This study is limited to a single database, Scopus, from 2001 to 2020. Practical implications: The findings of this study are likely to serve as a starting point for future research in digital marketing.Besides, it becomes a resource to make the most of social media marketing to grow SMEs. Originality/value: This paper is original. Paper type: a Research Paper

Purpose: High growth is expected to overcome various economic problems. Therefore, various efforts have been made by the government in synergy with other related institutions as a form of optimization of economic growth. That is why economic growth is an important indicator for the development of a country. This study aims to analyze economic growth and the factors that influence economic growth in Asia during the 2000-2019 period using dynamic panels. Design/methodology/approach: The independent variables in this study are the human development index (HDI), changes in exports (PEXPORT) and government spending (EXPENGOV) using the GMM system method as a model for modeling economic growth. The GMM model system is the best model with Sargan testing. The data used in this study are in the scope of Asia with the number of observational studies that are 11 (eleven) with a total panel data turned on by the state observation system 209. Findings: The results show that the human development index (HDI) has a negative and significant effect on economic growth in Asia 2000-2019 period. Meanwhile, the export change variable (PEXPORT) and government expenditure (EXPENGOV) had a positive and significant effect on economic growth in Asia for the 2000-2019 period. Research limitations/implications: Furthermore, economic growth also strengthened the previous year's economic growth at a significance level of 1%. This shows that economic growth is economic growth, economy, economy, and state government spending. Originality/value: This paper is an original Paper type: Research paper

Purpose: The purpose of this research is to describe the implementation of the pentahelix of disaster management and the paradigm shift to find obstacles and develop an ideal and practical disaster management model. Design/methodology/approach: This study uses a descriptive type of research with a qualitative approach. Data collection techniques using in-depth interviews. The data analysis technique uses data reduction, data presentation, and drawing conclusions. The data validity technique uses source triangulation and data triangulation. Findings: The results showed that the pentahelix management as a disaster management policy in Bojonegoro Regency was not optimal. Research limitations/implications: The theoretical implication is that the collaboration model that reflects pentahelic management has not been optimally formed, the role of each element of non-governmental organizations is not optimal. Practical implications: The practical implication is the application of disaster pentahelix management in Bojonegoro Regency. Originality/value: The originality of this research is an added value for researchers. Paper type: a Research paper

Purpose: This study aims to examine the impact of Entrepreneurial Infrastructure (EI) on profitability of Small and Medium Enterprises (SMEs), focusing on hotels in Minna, Nigeria. Methodology: Sequential Explanatory Mixed research method was adopted. Purposive Sampling Technique was used to obtain a sample size of 51 out of a population of 70 hotels in Minna for collection of quantitative data via questionnaires, while Simple Random Sampling Technique was used to select 10 interviewees for collection of qualitative data via interviews. Descriptive statistics was employed in analysing the quantitative data, while thematic analysis was used in analysing the qualitative data. Findings: Quantitative findings revealed that the available EI in Minna had a negative impact on the profitability of hotels, while qualitative findings also revealed that interviewees generally felt a poor impact of EI on the profitability of their hotels. Practical implications: These findings would be useful to potential and practicing entrepreneurs in the hotel industry, policy makers and the academic community. It is recommended that government at all levels should formulate policies that will address challenges of the deplorable condition of EI in Nigeria. Paper type: Research paper

Purpose: The study employed the behavioural theory of entrepreneurship to assess the relationship between entrepreneurial management practices and the business characteristics of SMEs in Ghana. Design/methodology/approach: A total of 202 SMEs were sampled from the service, industry, and agricultural sectors in Ghana. The data was collected using a structured questionnaire and analysed using Weighted Mean, ANOVA, and Independent t-tests with Minitab 17.0 software. Findings: the study revealed that business characteristics such as business size and sector of operations significantly affect the SMEs’ management decision-making in strategic orientation, resource orientation, management structure, and entrepreneurial culture. However, Business size and sector of operation are not necessarily significant factors influencing the SMEs’ reward philosophy and growth orientation. Research limitations/implications: This study recognizes the need for providing SMEs with management intervention programs that train the skills of entrepreneurial management to improve their competitiveness at the global level. The study is beneficial to policymakers in Ghana such as the Ministry for Business Development, the National Board for Small Scale Industries (NBSSI), and Higher Educational institutions for the development of entrepreneurship programs. Originality/value: The findings of the study contribute to inventive knowledge in entrepreneurial management strategies and in terms of size and business industry. Paper type: a Research Paper

Purpose: The advantage of lightweight concrete is to reduce the weight, which is considered the dead load on the structure. This study aims to determine the effect of replacing sand with pumice sand as fine aggregate in lightweight concrete. The substitution affects the compressive strength, split tensile strength, and weight. Design/methodology/approach: The research method is through testing in the laboratory, where the test specimens are cylindrical following SNI with a height of 30 cm and a diameter of 15 cm totaling 50 pieces. The composition ratio between regular and pumice sand is 75%:25%, 50%:50%, 25%:75%, and 0%:100%, respectively. Control of the test object using 100% regular sand. Findings: This research shows that adding pumice sand into the mixture decreases the volume weight. The weight of the volume of concrete produced is < 1,900 kg/m3, which is classified as a lightweight one. Research limitations/implications: The resulting compressive strength of 56.63 kg/cm2 decreased against the control test object by 81.10%. At the same time, the split tensile strength is 1.13 kg/cm2, or a decline of 52.05% from the control test object. Originality/value: This paper is an original work. Paper type: Research paper

Purpose: Whether an occurrence is natural disaster and man-made calamity, one thing is sure, it is not expected and at some instances, it cannot be avoided by any means. Just like other entities, businesses are vulnerable to these risks and it would surely cost the resources and profit of these enterprises. This study aimed to unravel the enterprise continuity and resiliency factors among Micro, Small, and Medium Enterprises in Region XII in the Philippines. Design/methodology/approach: The survey utilized an Exploratory Factor Analysis (EFA) with 450 respondents Findings: Results showed that there were five elements that emerged: disaster preparedness, institutional planning and control, external relations, stakeholder’s support, disaster mitigation and support investment. Research limitations/implications: Although most of the enterprises surveyed have an idea how to respond to calamities and mitigate disastrous situations, this research argues that a solid policy framework might be drawn through the local government units concerned to institutionalized this effort. Practical implications: Findings suggest that models such as pre-disaster agreement may be initiated and policy framework can be patterned after The Sendai Framework for Disaster Risk Reduction Originality/value: This paper is an original work. Paper type: Research paper

Purpose: The main objective of this study is to determine if there are domains of job performance and job stress that significantly influence work-life balance among COVID-19 Frontliners in Tagum City. Design/methodology/approach: This study used quantitative non-experimental research design utilizing correlational technique with a total sample size of 200 COVID-19 Frontliners selected through random sampling, data were collected through adopted survey questionnaire. The statistical tools used for data treatment in this study were mean, pearson-r and regression analysis. Findings: The result showed a very high level of job performance, moderate level of job stress, and high level of work-life balance among COVID-19 Frontliners. Also, there is a significant relationship between job performance and work-life balance, and between job stress and work-life balance. Practical implications: The domains of job performance and job stress that significantly predict work-life balance are task performance, having managerial responsibilities, and feeling poorly managed and resourced. Originality/value: This paper is an original work. Paper type: Research paper

Purpose: This study aims to determine the effect of energy resources, greenport, and modern technology on the efficiency of port terminal operational business. Design / methodology / approach: This study uses a quantitative approach with multiple linear regression analysis techniques. Findings: The research was carried out at the Gresik port terminal. Research limitations / implications: Limitations in this study using three independent variables and one variable. The independent variables are energy resources, greenport and technology. The variable in question is business efficiency. Practical Implications: The population in this study were all operators and employees in the operational division with a total sample of 57 respondents. Originality / Value: This research was conducted at the Port of Gresik Paper type: Research paper

Purpose: The purpose of this research is to optimize the usefulness of sales transaction reports in Sriwijaya State Polytechnic (Polsri) foodcourt and extract sales transaction report data to become the knowledge that can be used in sales strategies that is recommendations for tenant positions in accordance with customer behavior by using association rules analysis. Design/methodology/approach: The approach using Knowledge Discovery in Database through stages (1) Data Selection; (2) Data Classification; (3) Raw Itemset Table; (4) Data Mining Process using Association Rules Analysis; (5) Analysis Result Interpretation; (6) Marketing Strategy Recommendation. Findings: The results of the study are recommendations for tenant positions in accordance with customer behavior tendencies Research limitations/implications: Polsri foodcourt sales transaction report used in the period 01 May 2019 – 31 July 2019, with a total of 153,401 data records, data analysis using Association Rules Analysis with A Priori Algorithm, tools used are Microsoft Excel and WeKa 3.6.10 Practical implications: The recommended tenant position can be used as a sales strategy that makes it easier for customers to choose the product to be purchased and increase sales rate Originality/value: The paper is original Paper type: Research paper

Purpose: This research aims to determine the application of e-finance in the Lumajang Regency DPUTR and its role in improving internal control and mitigating fraud risk with fraud diamond theory analysis. Design/methodology/approach: This research is qualitative case study research with descriptive methods. Data collection techniques use observation, documentation and semi-structured in-depth interviews. Findings: Data analysis techniques through the stages of plan, design, prepare, collect, analyze, share. The results of this study include: 1) The application of e-finance in the Lumajang Regency DPUTR based on realtime online which is integrated with all LUMAJANG REGENCY OPDs to facilitate financial reporting in accordance with public sector accounting rules to prevent fraud so as to create transparency and can be accounted for; 2) Based on diamond theory fraud analysis, the application of e-finance is able to mitigate risks. fraud; 3) E-finance plays an important role in improving the internal control of the Lumajang Regency DPUTR. Research limitations/implications: The limitation of this research is the lack of theoretical foundations and previous research on the application of e-finance in public sector organizations. This finding provides solutions to public sector organizations in minimizing fraud through the application of e-finance applications by using fraud diamond theory analysis. Practical implications: This study adds literature on the application of e-finance to public sector organizations and its role in mitigating the risk of fraud which has not been discussed in previous studies. Originality/value: This paper is original. Paper type: Research paper

Purpose: The purpose of this study is to analyze the criteria that can be used to select surveyors who will conduct periodic surveys of ships, analyze the level of surveyors on periodic ship survey activities at BKI Main Klas Surabaya Branch, and provide recommendations to BKI regarding the needs of surveyors who conduct periodic surveys of ships at BKI Branch. Main Surabaya Class. Design/methodology/approach: The model used in this study is the AHP – COPRAS model which is combined in selecting surveyors who will conduct periodic surveys. There are three levels in the AHP chart, namely objectives, criteria, and alternatives. The AHP chart aims to find suppliers that match field conditions and needs. The results of AHP processing are separated for each class of company ship so that the criteria and alternatives for each company can be known. The next stage is an analysis using COPRAS. This method is used to provide an assessment of each surveyor using the criteria and alternatives that have been identified in the AHP process. Calculations on COPRAS also use the weights generated from the AHP. In the final stage, different scores are obtained for each surveyor for each class of company served. Findings: There are five categories of ships studied, namely General Cargo Ship, Oil Tanker Ship, Offshore Service Vessel, Container Ship, and Passenger Ship. Experience in the maritime industry and experience carrying out survey activities are the most important criteria in selecting surveyors for all types of ships. Next is networking and track record alternately ranking second and third. Training and discussion became the last criteria that were considered important by the respondents. MN is the surveyor who gets the highest utility score for all types of surveys. This shows that the MN surveyor is the most suitable for all types of surveys available. AC and TB surveyors have ranked second and third alternately for the magnitude of utility value. Followed by other surveyors. Recommendations that can be given to companies regarding the assignment of surveyors who handle periodic surveys of ships at shipping companies in East Java are: The company already has criteria for the selection of surveyors, but the company can use the utility value generated from this study as consideration for selecting surveyors, and the company needs to evaluate the surveyor selection process that has been implemented in the company. Paper type: Research paper

Purpose: This paper aims to explain Workload, Competencies, Work Motivation and Its Effect on Employee Performance at the Small Processed Wood Industrial Center in Madiun Regency.. Design/methodology/approach: Research models with the development of hypotheses are derived based on literature. To provide empirical evidence, researchers conducted a survey, primary data was collected using questionnaire lists, and saturated sampling of 60 employees. Findings: The results showed that each variable of Workload, Competence, and Work Motivation had a positive and significant effect on Employee Performance at the Processed Wood Small Industrial Center in Madiun Regency. Practical implications: The implication of the research is to examine the perceptions of 60 employees at the Processed Wood Small Industrial Center in Madiun Regency. The analytical technique used is multiple linear regression.. Originality/value: This paper is original. Paper type: Is categorized as a research paper.

Purpose: This study aims to determine consumer responses to the application of personal selling strategies applied by CV. Malcone in Sidoarjo, knowing the causes of consumers to make purchasing decisions, and knowing what actions are taken to keep consumers loyal to CV. Malcone. Design/methodology/approach: Qualitative methods and purposive sampling data collection techniques were used in this study and research data information was obtained from 8 (eight) informants who were consumers of CV. Malcone in Sidoarjo. Informants were selected according to certain criteria determined by the researcher. Findings: Research resulting that indicators of attention, interest, desire and action will be equipped the personal selling strategy. The guidelines for product marketing using the AIDA (Attention, Interest, Desire and Action) model which is in the personal selling process are applied by CV. Malcone Research limitations/implications: The majority of informants who met the criteria chose this product to be used as their outdoor equipment rental business. another limitation is that there is no implementation of personal selling strategies for potential customers who are in areas outside the island of Java. Practical implications: Several implications that can be applied in the strategy that has been implemented by CV. Malcone. Originality/value: The paper is original research. Paper type: Research paper

Purpose: to determine the role of the principle of consistency in the method of revenue recognition on the income statement. Design/methodology/approach: This research approach uses a descriptive method, which describes the actual situation that occurs in the company for analysis using the applicable theory. While in this study the method used by the author is to use a qualitative method Findings: This result affects the net profit obtained by the company because of the unrecorded income and expenses. From the evidence above, it can be seen that with the method of recognizing revenues and expenses at the time of sale and adjustments to revenues and expenses that have not been recognized, they can be presented fairly in the financial statements. Practical implications: intensify the recognition of revenues and expenses at the time of sale and adjustments for unrecognized revenues and expenses Originality/values: This paper is original Paper types: research sense

Purpose: The megashifting industry encourages tourism to be able to survive in the face of crises and create a new balance with new management systems and activities. One of the new changes, namely Accelerated Digitalization or the acceleration of digitization and the pandemic, has encouraged consumers to switch to the digital/online realm. This is also used by The Great Asia Africa Lembang, one of the tourist destinations in West Bandung Regency that uses social media marketing as a medium to promote the uniqueness of existing attractions. This study examines the influence of Social Media Marketing (SMM) on the decision to visit The Great Asia Africa Lembang, West Bandung Regency. Design/methodology/approach: The method used in the research in this journal uses quantitative methods that are analyzed by alternative partial least squares (PLS) with a sample of 270 respondents. Findings: The findings in this study indicate that the performance of social media marketing in The Great Asia Africa Lembang, West Bandung Regency is categorized as strong with each QMS dimension that forms the construct significantly. Based on the four dimensions that make up, content creation is the dominant dimension, this shows that the content created by The Great Asia Africa can be accepted by the public as a source of tourism information. Research limitations/implications: The limitation in this study is that it only uses a sample of Instagram followers from The Great Asia Africa, so it is necessary to expand the reach of the population to get a more diverse response. Practical implications: Based on the four dimensions that make up, content creation is the dominant dimension, this shows that the content created by The Great Asia Africa can be accepted by the public as a source of tourism information. Originality/value: This paper is original Paper type: a Research Paper

Purpose: Female entrepreneurs play a significant role in the socio-economic development process, particularly through job creation, innovation, leadership, and poverty alleviation in the Philippines yet the forces that drive their entrepreneurial intentions have received the least attention in recent studies. The present study unveils how social capital and family business influence the development of entrepreneurial intention among females using the case of undergraduate university students in the Philippines. Design/methodology/approach: Cross-sectional data were obtained from the total sample of 227 female undergraduates who participated in the study and a multivariate regression technique was employed for the data analysis. Findings: The findings unveil the significant role of bonding and linking social capital in the development of entrepreneurial intentions among female undergraduate students in the Philippines. The findings further suggest that female students whose families own businesses are more likely to form entrepreneurial intentions and behavior compared to their counterparts. Research limitations/implications: The findings from the study provide a new direction for entrepreneurship education and contribute to the theory and practice of female entrepreneurship. Originality/value: This paper is original Paper type: a Research Paper

Purpose: The purpose of this study is to (1) identify the criteria used as the basis for selecting surveyors who will conduct a survey of new building ships at new shipbuilding yards in East Java, (2) develop a measurement of the level of conformity of surveyors to survey activities of new building ships at new shipbuilding yards in East Java, and (3) provide recommendations for the assignment of surveyors who handle surveys of new building ships at new shipbuilding yards in East Java. Design/methodology/approach: The model used in this study is the AHP–COPRAS model, which is combined to select surveyors who will survey a new shipbuilding yard. First, the results of AHP processing will be separated for each shipyard class to know each shipyard's criteria and alternative weights. The next stage is an analysis using COPRAS. The questionnaire used to collect COPRAS data uses an ordinal scale. Respondents who will be involved in filling out the COPRAS questionnaire are surveyors at BKI Main Branch Surabaya. Next, COPRAS assesses each surveyor using the criteria and alternatives identified in the AHP process. Calculations on COPRAS also use the weights that have been generated from the AHP. At the final stage, different scores will be obtained for each surveyor for each class of shipyard under study. Findings: The highest utility value in Shipyard 1 was found in JX surveyors with a utility of 100%. Thus, at shipyard 1 the JX surveyor is the surveyor who is considered the most suitable to survey building ships at PT. BKI Main Branch Surabaya. The highest utility value in Shipyard 2 is found in surveyor AX with a utility of 100%. Thus, at Shipyard 2, the AX surveyor is the surveyor who is considered the most suitable for surveying shipbuilding at PT. BKI Main Branch Surabaya. The highest utility value at Shipyard 3 is found in JX surveyors with a utility of 100%. Thus, at Shipyard 3 the JX surveyor is the surveyor who is considered the most suitable to conduct a shipbuilding survey at PT. BKI Main Branch Surabaya. Paper type: Research paper

Purpose: Small And Medium Enterprises (SMEs) play an important role in the development of economies despite a plethora of problems that stifle their growth. The study unpacked the application of the Technological, Organisational, Environmental (TOE) framework as a guide for the adoption of CRM strategies. Design/methodology/approach: A quantitative research method was used to evaluate these factors. The adoption of Customer Relationship Management (CRM) is one of the solutions that can help SMEs to endure and overcome economic hardships. Findings: The benefits that can be derived from CRM are too compelling to pass up the opportunity and indeed, the future prosperity of SMEs may lie in CRM adoption. Research limitations/implications: Even though technological, environmental, organisational factors are paramount, education, stood out as the major driver of adoption. Practical implications: This study therefore concludes that the TOE framework needs to be extended by education and contextualised to the geo-political and social settings of the SMEs under investigation. Originality/value: This paper is original Paper type: a Research Paper

Purpose: Ludruk has a socio-cultural role for the people of East Java in the effort to preserve and develop the local culture. Especially as performing arts, ludruk can act as entertainment that can be enjoyed by various layers of society in East Java, the purpose of this study is: Describe the Improvement of the Management of the Organization of Performing Arts Ludruk Irama Sinar Nusantara Culture. Design/methodology/approach: This research is a qualitative sociological phenomenological study, based on the literature review. The data in this study form qualitative data consisting of three types, namely data behavior, oral data, and writing data. Instruments in this study are researchers themselves. Data analysis in this research consists of several activities that are done jointly, according to Miles and Huberman data reduction, display data and conclusion drawing / verification. Findings: The results of this study are: 1) In general in the approach of critical theorists of art and entertainment ludruk is the idea that they deserve attention for three reasons. First, the contents of art and works present a potentially revealing story of the human, social, and world way of working in the same way as the myth that offers a mimetic representation of the world of life experience. Secondly, ludruk as a means of art and entertainment produced reflects something from the way people live with real conditions is significant. Third, ludruk as an art, if not entertainment how able to entertain the fans as they start to switch to other entertainment. 2) Changes in the paradigm of technical managers in management skills so that the focus to practice the skills required to successfully manage ludruk seriously from various circles to preserve and develop it, to build maximum functional relationships with internal and external clients, it must have a management infusion by adopting the model most recently covering the organizational structure, the function of the marketing channel for the performing arts will lead to the improvement of the delivery of performing arts through more effective inter-organizational management, or certain services to predetermined consumption points, and more importantly improved performance is a change organizations in which managers and organizations that organize organizations place and manage programs that measure the current level of organizational performance and then generate ideas to modify organizational behavior and infrastructure incorporated into the temp at to achieve higher results. Originality/value: This paper is original Paper type: a Research Paper

Purpose: This paper will discuss the effectiveness of board games as an educational tool in people's development and the possibility of boardgame as a university product. Developing a board game as an alternative to entrepreneurship products was explored as a stimulating learning program, especially for the adult learning program. People need to gain more competencies to be accelerating with the current condition and compete in this era, as competencies are essential, so people must acquire and learn new competencies. Meanwhile, learning is not a one-way round; it is a complex process that needs to emerge within themself. Board games are instruments that can help people learn new competencies and enhance people capacity, with fun and enjoyable way. Design/methodology/approach: This study uses quantitative research with 70 respondents consist of 60 respondents as the participant of boardgame and 10 lecturers. Findings: Board games could be a learning method that is fun, challenging, and engaging for participants. Board games are great tools to be used as they follow the andragogy assumptions, hence positively impacting learning. This study aims to give scientific studies on the use of board games in human development settings. As well as the opportunity of the University to develop the edupreneurship within their university. Research limitations/implications: First, this study only conducted at the participants from one holding company that participates in the training program. Further study with larger participants and from various companies is recommended. Second, this study only uses simple descriptive analysis from the participant's evaluation and lecturer’s opinion, different types of data collection tools might be used in the further study. Practical implications: The study also showed that universities should take part in developing entrepreneurship activities by supporting them. The study also revealed that boardgame could become one of the products from the University, especially from the Faculty of Psychology. Originality/value: Exploring the board games as a learning method that is fun, challenging, and engaging for participants., as well as the possibility of earning income for the lecturers, students and lecturers. Paper type: Research Paper

Purpose: The purpose of this study is to determine the effect of the supply chain of Kerinci coffee agricultural products on the value added of the agricultural economy of Jambi Province. Design/methodology/approach: To improve coffee supply chain performance, innovation is needed through a value added approach between business actors using a transparency approach and supply chain management. Findings: The trend of coffee commodity demand continues to increase with an average value of coffee consumption needs per year of 1.2 kg per capita / year in 2019, even Indonesia is the 3rd largest coffee producer in the world. Research limitations/implications: Along with the increase in people's income, the price factor is no longer the main thing to consider the decision to consume an item. Originality/value: This paper is original Paper type: Research Paper

Purpose: This study aims to examine a comparative study of the implementation of green accounting based on USR as the application of GUG in universities in Indonesia. Design/methodology/approach: The research method uses a literature review of journal articles with relevant topics. The results of the study prove that environmental awareness and environmental involvement have been implemented very well by State Universities and Private universities in Indonesia, while environmental reporting and environmental audit have not been carried out optimally. Findings: USR-based green accounting has 4 dimensions, namely environmental awareness, environmental involvement, environmental reporting, and environmental auditing. However, the implementation of USR-based green accounting has not been implemented properly, especially in the environmental reporting and auditing dimensions, while awareness and involvement in environmental activities have been implemented very well. Research limitations/implications: For this reason, the implementation of GUG has not been implemented properly. The regulations governing USR have not yet been established and the environmental audit function has not received maximum attention. The environmental audit function is not included in the SPI's duties, because the SPI's task functions only focus on the management and implementation of controlling financial resources, human resources, and also facilities and infrastructure resources. Paper type: is categorized as a research paper.

Purpose: The purpose of this research is to discuss health legal policy and the government responsibiliies in handling pandemic covid 19. Design/methodology/approach: The writing of this article is done in a normative juridical manner. The approach used is a conceptual and statutory approach. In analyzing the problem, it is done by interpreting the laws and regulations and relevant facts. Legal theories are used to analyze existing problems in handling COVID-19 and handling economic recovery. This writing is done by combining legal disciplines concerning administrative law, health law and economic law. Findings: Steps and legal policy have been taken to overcome the Covid-19 pandemic and improve the declining economy. This step requires a very large budget that is charged to the revenue and expenditure budget (APBN/APBD) and other posts that support the financing as regulated in Law No. 2 of 2020 concerning State Financial Policy and Financial System Stability for Handling the Covid -19 Pandemic, and Presidential Regulation No. 99 of 2020 which has been amended by Presidential Decree No. 14 Year 2021. Research limitations/implications: Legally, the use of the budget for handling Covid-19 and maintaining economic stability, as well as policies carried out at the discretion that has been determined, must be accounted for by the authorities. In the study of Administrative Law, the responsible steps of the authorities are always accompanied by supervision and sanctions in the event of a violation. Originality/value: This paper is original Paper type: a Research Paper

Purpose: Research on entrepreneurial intention has been widely studied before, with the majority of research focusing on factors that drive individual intentions to become entrepreneurs. This study aims to examine and answer research questions about whether there are differences between male and female students in terms of their interest in entrepreneurship. Design/methodology/approach: The unidimensional nature and non-causality in this study are interesting things to further explore the depth of the research phenomenon. The entrepreneurial intention instrument with 7 indicators was developed in this study to capture the perceptions of students in assessing their intention in becoming entrepreneur. A total of 78 students from the faculty of economics and business were the respondents who participated in this study, with 40 males and 38 females. Findings: The results of the study reveal that of the seven indicators that reflect entrepreneurial intention, there are three indicators that show significant differences between male and female students in their interest in entrepreneurship, in which consist of (1) planning for starting a business, (2) feeling of being able to start their own business in the next few years, and (3) serious thinking about starting a business in the future. Research limitations/implications: By knowing about gender differences in perceiving intentions for entrepreneurship, relevant stakeholders can contribute to strengthening entrepreneurial values in students. Practical implications: The research findings draw attention to how this is the basis for how to encourage student interest in the Faculty of Economics and Business, especially in setting entrepreneurship as professional goal that could be chosen by students. University can accommodate it in the form of policies such as the "free campus" curriculum which allows students to explore and dig deeper about their interests and develop the capacity to become entrepreneurs and make it their main profession in the future. Originality/value: This study seeks to reveal how the differences in the entrepreneurial intentions of students studying at Islamic Universities. Paper type: Research Paper

Purpose: The purpose of this study is to analyze the effect of promotion, service quality and brand image partially on customer satisfaction, and also to analyze which variables have dominant influence on customer satisfaction. Design/methodology/approach: The population in this study were 2,155 customers of RSUD Kertosono and the technique for determining the sample size was using the Slovin formula and obtained 96 people as sample. Questionnaire was used to obtain the data and data analysis technique used was Partial Least Square (PLS). Findings: The results indicated that promotion, service quality and brand image partially influence on customer satisfaction, and promotion had a dominant influence on customer satisfaction. Research limitations/implications: This research is limited to doing in RSUD Kertosono, East Java, Indonesia. For generalization so that further research can be carried out in different organizations or companies and in different regions (cities). Practical implications: The results of this research can be used as a reference to increase customer satisfaction in a hospital. Originality/value: The results of the research show that among the variables of promotion, service quality and brand image, promotion has a dominant influence on customer satisfaction. This is a new phenomenon that needs to be implemented in a hospital. Paper type: This paper can be categorized as research paper.

Purpose: This study aims to determine the performance of the road before and after the provision of motorcycle lanes. It also aims to determine the lane effect on vehicle speed and alternative solutions. Design/methodology/approach: In this study, MKJI 1997 and Vissim Software were used as the research methods. Findings: The results of the existing road performance showing that the vehicle speed, DS, and level of service were 38.66 km/h, 0.84, and D, respectively. This indicated that the provision of motorcycle lanes was effective in improving road performance, due to the level of service for the LV and HV lanes increasing from D to B, with a speed increasing from 36.99 km/h to 40.25 km/h. The results showed that the level of service for the motorcycle lane increased from D to C and the vehicle speed was 49.92 km/h. While the level of service for LV and HV lanes being consistent with B and the vehicle speed was 40,04 km/h. Research limitations/implications: The level of service for the motorcycle lanes decreased from D to F with the speed decreased from 46.13 km/h to 41.23 km/h, subsequently indicating that the alternative solution was to widen the motorcycle lane. Practical implications: Margonda Road is one of the congestion points in Depok City. Margonda Road connecting Depok and Jakarta. The composition of motorcycles on Margonda Road reach more than 80% of the traffic flow. This conditions has an impact on decrease the road performance. In this study, the provision of motorcycle lanes will be carried out using the Vissim Software simulation, where the application of lanes is considered to be the solution to this problem. Originality/value: This paper is original Paper type: a Research Paper

Purpose: This study aims to analyze the factors that influence the performance of sharia commercial banks by using Return on Assets (ROA) and Return on Equity (ROE) as dependent variables. The independent variables used are Non-Performing Financing (NPF), Financing to Deposit Ratio (FDR), profit-sharing financing and derivative liabilities which are proxies of risk analysis. The sample used is 63 sharia commercial bank financial statements for the period 2016-2020. Design/methodology/approach: This study uses quantitative method and multiple regression analysis with SPSS Version 25 Findings: The results of this study indicate that the variables of NPF, profit-sharing financing and derivative liabilities have an effect on ROA. Meanwhile, the variables that affect ROE are only NPF and derivative liabilities. Research limitations/implications: This research is expected to be a guideline for management and other stakeholders in considering the results of banking performance as measured by ROA and ROE by looking at credit risk analysis as measured by NPF, FDR, profit-sharing financing, and derivative liabilities. These considerations are expected to have a good effect on attracting depositors and convincing them to invest their funds. The financial reports that have been prepared are then reported to Bank Indonesia and shareholders in order to increase transparency in the eyes of stakeholders. Practical implications: Research conducted on sharia commercial banks shows good results for the bank management and other stakeholders. There are several things that need to be considered, such as reviewing financial performance whether it is in accordance with policy and is able to bring sharia commercial banks into healthier banks. Originality/value: originality Paper type: Research paper

Purpose: The purpose of this study is to find out and analyze how the marketing mix affects the market share of loading and unloading dry bulk at Jamrud Terminal. Design / methodology / approach: The method in this study uses a quantitative approach with multiple linear regression analysis Findings: The research is conducted on the service users of Jamrud Terminal Research limitations / implications: This study is only limited by using four independent variables and one dependent variable. The independent variables are product, price, promotion and place. The dependent variable is market share Practical Implications: The population is 54 employees determined by the Slovin formula and random sampling. Originality / Value: This research is conducted at a company using port service at Jamrud Terminal. Paper type: Research paper

Purpose: Ethnic minority entrepreneurs make a significant social and economic contribution with their entrepreneurial activities. This research, therefore, aims to clarify the meaning of ethnic minority entrepreneurship and highlight the factors that influence ethnic minority entrepreneurs’ decision to engage in entrepreneurial activities. Design/methodology/approach: In this secondary research, existing literature has been reviewed and integrated to highlight factors that influence ethnic minority entrepreneurs. Findings: This research could also create opportunities for further research in the ethnic minority entrepreneurship domain and help policymakers in understanding the needs of ethnic minority entrepreneurs. Research limitations/implications: These influencing factors are categorised into cultural aspects, disadvantage aspects, opportunity aspect and the resource aspect. Practical implications: Insight of this paper could help to clarify the meaning of ethnic minority entrepreneurship and provide a better understanding of the drivers and barriers of it. Originality/value: This paper is original Paper type: Research paper

Purpose: The purpose of this research is to assist home industry products that are eligible for export in choosing the export destination country with the highest economic value. There are three export destinations, i.e Europe, the Middle East and Southeast Asia. Design/methodology/approach: Based on a sample of business actors in eight cities, several primary data were obtained which became the main data for analysis, through a certain approach, namely the analysis and estimation process, the results obtained that the analysis used in this study could be used as an approach to determine the answer to the problem, i.e Regression Multiple Linear Dummy Many criteria that can be used to determine the choice of export destination countries. Findings: There are no other studies that use dummy multiple linear regression analysis with many criteria in the estimation process in finding answers to existing cases. This analysis process turns out to be easier and more accurate when used in the estimation process. So that it becomes a separate alternative in the research analysis method. Therefore, this research can be a solution to the difficulty level of estimation that has been done by other researchers. Paper type: Research paper

Purpose: This study aims to determine the factors that cause inundation/flooding in Cemarajaya Housing, evaluate existing drainage channels and plan drainage channels for unbuilt blocks and analyze the capacity of the drainage system using the EPA SWMM 5.1 program. Design/methodology/approach: Based on the simulation results using SWMM, the subcatchment response shows that an average of 22.11 mm per subcatchment is infiltrated and the rest becomes runoff of 310.23 mm. Findings: The abrasion disaster that hit the north coast of Karawang, especially the village of Cemarajaya, had occurred from around 1990 to 2016 and the most severe occurred in three hamlets, so residents affected by the abrasion had to be relocated to a place far from the shoreline. The Department of Public Housing and Settlement Areas of Karawang Regency built a housing estate to relocate residents affected by the abrasion disaster. Research limitations/implications: In this housing, 299 units of infiltration wells were built because the calculated channel dimensions were not possible to build due to the limited land area of the road. Practical implications: The problem that occurs in the housing is that the area where the housing construction is located is in the yellow zone based on the Karawang City/Regency Sanitation Strategic (SSK) data in 2017, which is an area prone to inundation of 25% to 50%. Originality/value: This paper is originality Paper type: Research paper

Purpose: This study focus on the crucial factors with the development of the workflows for enhancing the corporate images in the public company. Design/methodology/approach: The reviews were quantitative studies using three primary data (i.e., Observation, Questioners, and Interviews) with followed by data analysis and model with the workflow determination. Findings: The result shows company image variable is positively influenced by customer satisfaction variable. Also, the Quality of service reach the level of excellence expected and meet customer needs. The Quality of service becoming very important due to its understanding market and customer needs to and the product or services which should be given by the company. Quality of service is the crucial factor for a company to sustainable and make quality improvements in processing, packaging, and distributing for better company images. Research limitations/implications: Although, the Regional Water Management Company (PDAM) as a local monopoly company providing water for society, improvements in service need to be implemented for enhanced the company images. They should be developing to improve public services, in terms of qualities that qualify as clean water and quantity in the sense that more communities can be served. Practical implications: Therefore, it is necessary that the implementation of quality control management is planned, and implemented systematically and continuously, for the stability of the company. Originality/value: This paper is originality Paper type: Research paper

Purpose: This research aims to determine which type of The Big Five Personality impacted the impulsive buying behavior of TnT Rajut’s customers. Design/methodology/approach: This research proposes two strategies based on TnT Rajut’s SWOT analysis, social media activation and bundling price strategy. Findings: Based on the calculated data from respondents, it is shown that Openness to Experience, Extraversion, and Agreeableness impacted the impulsive buying behavior. Research limitations/implications: Meanwhile, Conscientiousness and Neuroticism didn’t impact impulsive buying behavior. Originality/value: This paper is original Paper type: Research Paper

Purpose: This study aims to analyze the effect of accelerating the implementation of work and the costs needed for the job of occupational safety and health certification in the Construction services company in East Java province. Design/methodology/approach: This study used a survey method carried out on 20 crane units in 4 construction service companies by analyzing data using Critical Path Method (CPM), resulting in an acceleration of inspection and testing of crane up to 37% with cost efficiency of 36 %. Findings: The results of this study are expected to provide an overview of Crane's reliability as early as possible to users to anticipate operational failures through regular maintenance and repairs. Research limitations/implications: This study can also determine the timing of inspection and testing in the context of implementing the Crane Occupational Safety and Health certification so that the use of resources can be optimized. Practical implications: With the implementation of inspection and testing, certification can be fulfilled before the certification period ends. Originality/value: This paper is original Paper type: Research paper

Purpose: The cause of this research is to determine the effect of timeliness on customer satisfaction and customer loyalty. Design/methodology/approach : This research exercises explanatory type under a quantitative approach. Data collection techniques in this study were done by time series techniques. The data analysis technique used is Structural Equation Model (SEM) with the Smart Partial Least Square (PLS) tool. Findings: The results of this study indicate that punctuality has a large direct impact on Customer Satisfaction and Customer Loyalty. The results of this study also indicate that customer satisfaction has a good impact on customer loyalty. Practical implications : Incentivize business in the field of transportation operators Originality/value: This paper is original. Paper type : Research paper

Purpose: This research aims to examine financial literacy, digital literacy and financing preferences influences toward micro and small enterprises (MSEs) performance Design/methodology/approach: This research used quantitative method and SmartPLS were employed to test the hypotheses Findings: financial literacy and digital literacy has significant positive influence to MSEs performance. External financing has negatively significant influence toward performance. Financial literacy is positively significant to internal financing. Research limitations/implications: Due to limitations of response rate, this research model for external financing preferences results limited adjusted r-square. We suggest that next research can expand the samples, and variables. Practical implications: This research implies that MSEs need literacy supports to get reliable information about market access, analyzing financial performance and budget, government policies which affect their financial condition, from universities and governments as policy-maker. Originality/value: There were limited studies which examining MSEs performance for surviving in crisis period. This research provides data about financial literacy, digital literacy and financing preferences to enhance MSEs performance. Paper type: Research paper

Purpose: The purpose of this research is to analyze the role of personal branding and customer experience at Warung Kopi Asiang Pontianak. Design/methodology/approach: The method used is a quantitative method using questionnaire to 100 respondents with convenience sampling technique. Findings: The results showed that customer experience have a contribution in purchase decision at Warung Kopi Asiang Pontianak. However, personal branding that build based on Asiang as owner no give significant contribution in purchase decision. Research limitations/implications: This research is limited to Warung Kopi Asiang in Pontianak. Practical implications: This research can give a comprehensive perspective about personal branding and customer experience in heritage coffee shop. Originality/value: This paper is original. Paper type: Research paper.

Purpose: to determine sales in order to measure efficiency and effectiveness at PT. BERLINA Tbk by implementing an operational audit and to determine the level of operational success so as to increase the effectiveness and efficiency of the company. Design/methodology/approach: A qualitative approach is defined as a research procedure that produces descriptive data in the form of written or oral data regarding the actual conditions in the field (companies), then compared with existing theories. The purpose of descriptive research is to make a descriptive, automatic, factual picture or painting of the phenomenon being investigated by analyzing the factors that cause the occurrence or emergence of a phenomenon. Finding: PT. BERLINA Tbk, operational audit has been adequate, the implementation of operational audit in supporting the effectiveness and efficiency of sales at PT. BERLINA Tbk, can be seen from the implementation of sales activities based on policies, systems and sales procedures.In the comprehensive sales procedure, it was found that the sales procedures applied so far were less effective, efficient, and economical because many documents were used and the sales procedures were too complicated. The information system used by the company has not yet been achieved effectively, efficiently and economically. On credit sales due to the unavailability of a credit function to authorize sales orders. Practical implications: Auditing sales operations to measure the effectiveness and efficiency of the sales function Originality/value: This paper is original Paper Type: research paper Keywords : Sales Operational Audit, Effectiveness, Efficiency and Sales

Purpose: This study was conducted to determine and explore the effect of the COVID-19 pandemic on company performance using control variables for sales growth, leverage, and company size in companies listed on the Indonesia Stock Exchange Design/methodology/approach: The study used a population of manufacturing companies listed on the Indonesia Stock Exchange for the quarter/quarter period during 2020. The sample was taken using purposive sampling 148 observation companies matched the research criteria. This study uses secondary data, namely the quarterly/quarterly financial statements of each sample company Findings: The results showed that in testing the partial correlation of the independent variables, namely covid 19 with the control variables of sales growth, leverage and company size has a significant effect on company performance, but the effect was still weak. Partially covid 19 has a significant positive effect on company performance. Partially, sales growth has no significant effect on the company's performance. Partially, leverage has no significant effect on company performance. Partially, company size has a significant positive effect on company performance. Simultaneously, the independent variables of covid 19, sales growth, leverage, and company size significantly affect the performance of manufacturing companies listed on the Indonesia Stock Exchange in 2020. Research limitations/implications: Implikasi teoritis dalam penelitian ini berfokus pada tingkat kinerja perusahaan, Penelitian kami membahas secara konprehensif pengaruh pandemi Covid 19 terhadap kinerja perusahaan. Practical implications: Untuk pelaku bisnis di ASIA diharapkan dapat menemukan solusi terkait adanya ketidakpastian global ini Originality/value: Covid 19 ke kinerja perusahaan dengan pertumbuhan penjualan, leverage, size sebagai variabel kontrol. Paper type: Research paper Keyword: Covid 19, sales growth, leverage, company size, and firm performance.

Purpose: This study aims to determine the influence of project-based collaborative and participatory learning on student achievement and recognition, especially at the Faculty of Computer Science, University of Narotama (Unnar). Design/methodology/approach: The model is carried out by involving the Information Systems and Informatics Engineering Study Program. It analyzes the relationship between the variables associated with the learning model. Findings: The results showed a significant effect of collaborative and participatory learning on educational accomplishments and understanding. Originality/value: This paper is original Paper type: Research paper

Purpose: This study aims to determine the role of village funds in improving community welfare. Village funds are funds sourced from the APBN (State Budget and Expenditure) allocated to villages which are transferred through the district/city regional budget. According to applicable regulations, these funds must be used properly, such as to finance government administration, conduct development, community development, and empowerment. Design/methodology/approach: The research uses a quantitative descriptive research methods. Data collection was carried out by distributing questionnaires to several villages in West Bandung Regency and conducting interviews with related parties at the local Community Empowerment Service. Findings: The results of this study indicate that the management of village funds has an effect on improving community welfare. In general, the management of village funds in the West Bandung Regency has been managed in a transparent and accountable manner and involves community participation. Paper type: Research paper

Purpose: This study aims to determine the marketing communication strategy used by Pentol Kluwung through Instagram media. Design/methodology/approach: The type of research used is descriptive qualitative method. The non random sampling technique (purposive sampling) used direct communication by involving 30 informants. Findings: The results of this study indicate that Pentol Kluwung uses several marketing communication strategies by implementing SOSTAC (Situation, Objective, Strategy, Tactics, Action, Controlling) then promotional communication strategies through Instagram media to convey product information in the form of visuals, audio and messages. Research limitations/implications: The limitation of this research is about the gender comparison of the informants. The number of informants with gender characteristics is not comparable. Researchers get female dominant informants; this can be a reference for future researchers. Practical implications: Important implications found in this research activity are in order to be able to further improve the quality of Pentol Kluwung products. Originality/value: The paper is original. Paper type: Research paper

Purpose: This study aimed to determine the effect of the work environment and reward on employee engagement at PT Futaba Industrial Indonesia. Design/methodology/approach: This study uses quantitative descriptive research methods. The results showed that the work environment influences employee engagement, wherein the T-statistics for the variable work environment (X1) on employee engagement variables (Y) amounted to 3,847 more than T-table 1,675. The original sample estimate value shows a positive value of 0.279, which indicates that the direction of the work environment variable (X1) to the employee engagement variable (Y) is a significant positive effect. Thus Ha was accepted into the study. Findings: The original sample estimate value shows a positive, indicating that the direction of the work environment variable (X1) to the employee engagement variable (Y) is a significant positive effect. The original sample estimate value shows that the relationship of the reward variable (X2) to the employee engagement variable (Y) is significantly positive. Research limitations/implications: This research is only used as a sample, and the population is only in the welding section because it is not allowed to conduct research, so the results of this study are not comprehensive for all units in the company. Future research is expected to research all units in the company so that the research results. Paper type: Research paper

Purpose: Performance is a result that can be achieved by an individual at a certain time. Many factors can affect employee performance, but this study only aims to see the effect of supervision, work motivation and personal communication on performance and moderated by organizational commitment. Design/methodology/approach: This research was conducted at PR Lutvindo Wijaya Perkasa by using as many as 137 employees as respondents in this study. The types of data used are primary data and secondary data, obtained by interviews, questionnaires and documentation. Findings: The results of this study conclude that supervision and motivation have a significant effect on employee performance, but interpersonal communication has no effect on organizational commitment. Then supervision and personal communication have no significant effect on performance, while motivation and organizational commitment have a significant effect on employee performance. Practical implications: The data analysis tool is Path Analysis using the Smart PLS Versi 3.00 program. Originality/value: This paper is original Paper type: Research paper

Purpose: Coronavirus has caused almost all businesses to experience a slump, including tourism and other related businesses, the policy of limiting activities and closing public facilities has resulted in the visit rate dropping drastically to zero, this makes the tourism sector seem dead, and has a domino effect on other businesses. However, along with the current declining number of transmission rates in Indonesia, it must be responded to as a new opportunity, This study tries to provide suggestions in order to prepare the human resources contained in the management of tourism object management to be prepared to welcome the explosion of visitors, so that they can provide excellent service and create a competitive advantage. Design/methodology/approach: In this study we used a descriptive qualitative approach which tried to conduct interviews with related parties such as village heads, Perhutani and local residents whose areas were affected by the impact of Covid 19 by focusing on the mount Payung ecotourism area in Magelang, Central Java, and the results of this study are proposals, especially in preparing human resources to be more optimal in managing tourist attractions. Findings: From the results of the study, it is known that some infrastructures are not maintained and tend to be neglected due to the lack of a workforce that manages these tourist attractions coupled with budget constraints, because so far they have only relied on assistance from the central government, therefore collaboration from each element is needed which is then supported by formulation of sustainable business processes so as to create independence so that they do not only depend on the government in managing tourist attractions. Research limitations/implications: The locus of this research is only limited to the results of observations made at Mount Payung Magelang Practical implications: the results of this study can be used as a reference to develop human resources in managing tourism areas optimally Originality/value: This paper is original. Paper type: Research paper

Purpose: This study examines the kind of community value companies should provide when strengthening the relationship between customers and brands through the establishment of an online brand community, and how this kind of community value promotes customers’ sense of community engagement and willingness to spread brand reputation. The paper also discusses how an enterprise’s brand symbolism affects the relationship between community value and customers’ engagement in online brand community. This study explored the important role of brand symbolism in the establishment of an online brand community. Design/methodology/approach: This study uses data collection from questionnaire surveys to design a quantitative research method. An online questionnaire survey of mobile phone users in East Java was conducted to collect data on social value, cognitive value, brand symbolism, customer community engagement, and brand recommendation. The brands of mobile phone include Apple, Huawei, Samsung, OPPO, VIVO, and MI Randomly selected 240 subjects from their sample database and then sent the questionnaire link to research participants’ mobile phones. For the model analysis and hypotheses test-ing, the researcher used statistical software IBM SPSS Statistics and AMOS 21. Findings: First, online brand community value (both cognitive and social value) has a pos-itive impact on customer community engagement. Second, customer communi-ty engagement has a positive impact on customers’ brand recommend intention. Third, the customer community engagement is a mediator between the online brand community value and the customer brand recommend intention. Most importantly, fourth, the symbolic value of the brand controls the relationship between community value and customer community engagement. For brands with high symbolic value, the community value should emphasize cognitive val-ue rather than social value. For brands with a low symbolic value, the communi-ty provides cognitive or social value, which is not affected by the symbolism of the brand. Research limitations/implications: Among the 240 research participants, the researcher ex-cluded participants who lacked online brand community experience or had in-valid data to qualify for data collection. After the researcher excluded participants who did not qualify for data collection, only 203 qualified questionnaire surveys advanced to the data collection and analysis phase, which was the ques-tionnaire recovery rate of 84.58%. Originality/value: This paper is original Paper type: Research paper