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This research aims to explain the Role of Market Orientation, Entrepreneurial Orientation and SME Performance Improvement Strategies. The population in the study was 15 employees of Citra Sari Snack and Catering Tanjungpinang. Sampling with saturated techniques, then the number of samples as many as 15 employees. This type of research is quantitative research. On the questionnaire conducted a test of validity and reliability. The data is analyzed using multiple linear regression analysis, including the t test, the F test and the coefficient of determination. The results showed that partially variables of Market Orientation Role (X1), Entrepreneurial Orientation (X2), and Competitive Strategy (X3) had a significant effect on SME Performance (Y). The results of the F test obtained a calculated F value of 38,783 with a table F value of 3.89 identifying that the variables of Market Orientation Role, Entrepreneurial Orientation and Competing Strategies have a significant effect on the SME Performance variable (Y). Based on the determination coefficient test, about 89% of SME Performance variables are affected by Market Orientation Role, Entrepreneurship Orientation, and Competitive Strategy. The remaining 11% were affected by other factors not described in the study. [ABSTRACT FROM AUTHOR]

The sustainability of economic growth has a high compatibility that can be realized and spearheaded by entrepreneurship. Proximity with the market and requirement needs by the customers, will add more value. Since the operation, Semarang- Batang Highway, had some impact on the degradation in restaurant customers and eateries that get through the Pantura Track in Kendal District. This research in order of purpose, has the ability to know the influence of entrepreneurship orientation and market orientation to sustainable advantage and business performance towards excellences for the exact purpose of surviving in the present. In regards to this research, the aggregate of population for eatery an restaurant that incorporated in PHRI (Perhimpunan Hotel dan Restoran Indonesia) in Kendal District has a total of 72 business unit, survey that held to the Supervisor, Restaurant Manager, or Business Owner in November and December 2020. The obtained data processed through SEM by PLS 3 application. The result of this research shows that variable entrepreneurship orientation and market orientation show impact on competitive advantage. The competitive advantage has some impact on business performance. The particular reason for circumstances related to entrepreneurship orientation and market orientation didn't impact and influence that significantly on business performance. [ABSTRACT FROM AUTHOR]