1. Milieumarketing und Zielgruppenkonstruktion revisited.
- Author
-
TIPPELT, RUDOLF and REICH-CLAASSEN, JUTTA
- Subjects
MARKET penetration ,CONTINUING education ,ATTITUDE (Psychology) - Abstract
Copyright of Hessische Blätter für Volksbildung is the property of wbv Media GmbH & Co. KG and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF