1. LES MODELES DE LOCALISATION-ALLOCATION
- Author
-
Belu Mihaela
- Subjects
localization - allocation models ,trading area ,site evaluation ,geomarketing ,Business ,HF5001-6182 ,Finance ,HG1-9999 - Abstract
The research paper aims to emphasize the strategic importance of location decisions for retailers. So, the location decision is important because opening a business costs a lot of money; the retailer is committed to the location for a long period of time; competition is getting tougher and a good location is one way to beat the competition. Location is a key factor in the retailing mix. Retailers should consider such a decision as carefully as pricing, promotion, and other elements of the marketing mix.
- Published
- 2008