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This article describes the characteristics of self-censorship in general, specifically in mass media, with regard to narratives of political violence, including motivations for and effects of practicing self-censorship. It first presents a broad theoretical conceptualization of self-censorship, and then focuses on its practice in media. The case study examined the representation of The Second Lebanon War in the Israeli national media. The authors carried out content analysis and in-depth interviews with former and current journalists in order to investigate one of the reasons for the dominance of the hegemonic narrative in the media – namely, self-censorship. Indeed, the analysis revealed widespread use of self-censorship by Israeli journalists, their motivations for practicing it, and the effects of its use on the society.