1,978 results on '"Consumer behavior"'
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2. Der virtuelle Supermarkt als innovative Forschungsinfrastruktur: Experiment zur Erhöhung der Salienz für Fleischprodukte mit höherem Haltungsstandard.
- Author
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Bach, Leonie, Weingarten, Nina, Meyer, Kathrin Barbara, Yeh, Ching-Hua, Dolgopolova, Irina, Wang, Wen-Xiu, Roosen, Jutta, and Hartmann, Monika
- Subjects
ANIMAL housing ,PRICE marks ,ANIMAL products ,ANIMAL welfare ,CONSUMER behavior - Abstract
Copyright of Journal fuer Verbraucherschutz und Lebensmittelsicherheit is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
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3. SocialLab: Durch Forschung und Zusammenarbeit hin zu einer nachhaltigen landwirtschaftlichen Nutztierhaltung.
- Author
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von Meyer-Höfer, Marie, Hartmann, Monika, Kenning, Peter, Luy, Jörg, Mergenthaler, Marcus, Roosen, Jutta, Spiller, Achim, and Christoph-Schulz, Inken
- Subjects
CONSUMER behavior ,ANIMAL culture ,LIVESTOCK farms ,AGRICULTURE ,FOOD industry - Abstract
Copyright of Journal fuer Verbraucherschutz und Lebensmittelsicherheit is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
4. Entscheidungen in Leitsätzen.
- Subjects
CONSUMER behavior ,DATA protection ,SAVINGS accounts ,LEGAL judgments ,LOAN agreements ,CONSUMER credit - Abstract
Copyright of Zeitschrift für Bankrecht und Bankwirtschaft is the property of De Gruyter and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
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5. Sürdürülebilir Havayollarının Tüketici Tarafından Kabulünü Etkileyen Teşvik Edici Faktörler
- Author
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Tuğçe Başakcı, Alpaslan Kelleci, and Oğuz Yıldız
- Subjects
sustainability ,sustainability marketing ,sustainable consumption and production ,consumer behavior ,sustainable aviation ,sürdürülebilirlik pazarlaması ,sürdürülebilir tüketim ve üretim ,tüketici davranışı ,sürdürülebilir havacılık ,sürdürülebilirlik ,Social Sciences - Abstract
Havacılık endüstrisi fazla yakıt tüketen jumbo jetlerin kullanımının yanı sıra dünyanın birçok bölgesine sıkça uçuş gerçekleştirerek küresel ısınmaya neden olmaktadır. Ayrıca havayolu şirketlerinin yolcu işlemlerinin yapıldığı birçok pist ve terminale sahip havalimanlarının da enerji ve katı atık anlamında iklim değişikliğine olumsuz etkileri bulunmaktadır. Havayolu endüstrisinin sürdürülebilirlikle ilgili çabaları göz önüne alındığında Sürdürülebilir Havacılık Yakıtı’nın (SAF) kullanılması, LEED sertifikalı havalimanlarının inşa edilmesi, endüstriyel operasyonların sebep olduğu katı atıkların toplanarak ayrıştırılması ve geri dönüştürülmesi gibi çevresel ve ekonomik boyutu öncülleyen uygulamaların havalimanları ve havayolu şirketlerince tercih edildiği görülmektedir. Diğer taraftan sürdürülebilir havayolu şirketlerinin tüketici kabulünü kolaylaştıran sosyal unsurların incelenmesi literatürde bir boşluk oluşturmaktadır. Fakat sürdürülebilirliğin bütün boyutlarını kapsayan bir bakış açısı havayolu şirketlerinin sürdürülebilirlik uygulamalarına yardımcı olacaktır. Bu doğrultuda çalışma, havayolu şirketlerinin sürdürülebilirlik uygulamalarının tüketiciler tarafından kabul edilmesini sağlayan unsurları belirlemeyi amaçlamaktadır. Böylece sürdürülebilir kalkınma hedefleri arasında yer alan sürdürülebilir tüketim ve üretimi kolaylaştıran unsurlara ulaşmak mümkün olacak; bunun yanında farklı nesillerin davranış değişikliği göstermesini sağlayacak modellerin formüle edilmesi mümkün olacaktır. Çalışmada ilkin havayolu şirketlerinin sürdürülebilirlik uygulamalarını belirlemek için İstanbul’da faaliyet gösteren ulusal ve uluslararası havayolu şirketlerinin yöneticileriyle derinlemesine mülakatlar yapılmıştır. Daha sonra havayolu şirketlerinin sürdürülebilirlik uygulamalarının tüketici tarafından kabulünü etkileyen unsurları belirlemek için Y ve Z kuşağı temsilcileri ile odak grup görüşmeleri yapılmıştır. Mülakatlar sonrasından kodlanan değişkenlerden oluşturulan anket sosyal medya kanalları yoluyla 255 katılımcıya uygulanmıştır. Veriler önce Keşifsel Faktör Analizine daha sonra kavramsal boyutların sağlamasını yapmak amacıyla Doğrulayıcı Faktör Analizine tabi tutulmuştur. Yapılan keşifsel ve doğrulayıcı faktör analizi sonucu tüketicilerin havayolu şirketlerinin sürdürülebilir havacılık uygulamalarını kabulünü etkileyen unsurların; ekonomik, sosyal, çevresel, kompozit materyal ve gürültü faktörlerinden oluştuğu tespit edilmiştir.
- Published
- 2024
- Full Text
- View/download PDF
6. ifo Konjunkturprognose für Ostdeutschland und Sachsen im Winter 2023: Erholung ohne Schwung.
- Author
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Gillmann, Niels, Künzel, Yvo, and Ragnitz, Joachim
- Subjects
CONSUMER behavior ,INTEREST rates ,ECONOMIC forecasting ,SERVICE industries ,ECONOMIC indicators ,WHOLESALE prices - Abstract
Copyright of ifo Dresden Berichtet: Ueber Konjunktur, Struktur, Wirtschaftspolitik is the property of ifo Institute for Economic Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
7. Generative AI: Lufthansa verbessert Customer Experience mit KI
- Author
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Reder, Bernd
- Subjects
Consumer behavior ,Customer service ,Support services ,Customer service - Abstract
Autor(en): Bernd Reder Lufthansa eine Analyseplattform. Sie basiert auf generativer KI (GenAI). Nicht nur Groß- und Einzelhändler müssen wissen, welche Anforderungen Kunden an sie haben. Dasselbe gilt für Fluglinien wie [...]
- Published
- 2024
8. Die alternde Gesellschaft – ein sich verändernder Markt.
- Author
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Petersen, Thomas
- Subjects
- *
CONSUMERISM , *CONSUMER behavior , *OLDER people , *POPULATION aging , *MARKET power - Abstract
The marketing industry, market and media research still tend to underestimate the consequences of demographic change for the consumer behavior of society as a whole. Older people aged 60 and older are not only the largest population segment in present-day Germany, but also have considerable and constantly increasing market power. Based on survey results from the Allensbach Institute for Demoscopy, it is shown that the aging of society does not necessarily have to be accompanied by an “aging” of the markets, but that it leads to characteristic and sometimes surprising changes in the focus of consumer interest [ABSTRACT FROM AUTHOR]
- Published
- 2023
9. Konsumsoziologie.
- Author
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Hellmann, Kai-Uwe
- Subjects
CONSUMER behavior ,SOCIAL role ,ROLE theory ,SOCIAL status ,CONSUMERS - Abstract
Copyright of Kölner Zeitschrift für Soziologie und Sozialpsychologie ( KZfSS) is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
10. Integration von Apple Pay und Girocard für den E-Commerce.
- Author
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Meierhoff, Erik
- Subjects
ELECTRONIC funds transfers ,CONSUMER behavior ,POINT-of-sale systems ,PAYMENT ,ELECTRONIC commerce - Abstract
Copyright of BIT: Banking & Information Technology is the property of ibi Research GmbH an der Universitaet Regensburg and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
11. Florastyle LUST AM DEKORIEREN.
- Author
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Hein, Martin
- Subjects
FLORISTRY ,WORKMANSHIP ,STOREFRONTS ,CONSUMER behavior ,FLORISTS - Abstract
The article delves into the innovative approach to floristry exemplified by Silke Amlung, proprietor of "Florastyle" in Frankfurt's Westend. It explores her fusion of traditional craftsmanship with contemporary design sensibilities, emphasizing the pivotal role of meticulously curated storefront displays and a diverse array of floral offerings. It examines the challenges posed by evolving consumer behaviors in the digital era in maintaining a competitive edge in the floristry market.
- Published
- 2024
12. Wissenschaftliche Arbeiten & Studien.
- Subjects
CONSUMER behavior ,ELECTRONIC commerce ,COVID-19 pandemic ,ONLINE shopping ,CONSUMERS ,SOCIAL media - Abstract
Copyright of BIT: Banking & Information Technology is the property of ibi Research GmbH an der Universitaet Regensburg and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
13. The Effect of Death Anxiety on Hedonistic and Utilitarian Consumer Behaviours During the Covid-19 Pandemic
- Author
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Hande Ayhan Gökcek and Sema Mercanoğlu Erin
- Subjects
covid-19 ,consumer behavior ,marketing ,death anxiety ,hedonic consumption ,utilitarian consumption ,structural equation modeling ,tüketici davranışları ,pazarlama ,ölüm kaygısı ,hedonik tüketim ,faydacı tüketim ,yapısal eşitlik modellemesi ,structural equation modelling ,Social Sciences - Abstract
The aim of the research is to determine how the death anxiety felt by individuals during the Covid-19 process affects hedonic consumption and utilitarian consumption.. The original aspect of this research is that it covers the period of the Covid-19 epidemic processively and includes psychology,socioalology,religion and marketing of sciences. Death anxiety, which has been widely reported to have an effect on consumer behavior in the literature, has generally been interpreted later or examined retrospectively in disaster studies. This research was carried out during the Covid-19 pandemic process. Although there are many studies in the literature affecting utilitarian and hedonic consumption, it is thought that its contribution to the literature is to focus on the effect of death anxiety. E-survey with Google forms was used as the research method. Three different measurement tools were used for the data, namely “Hedonistic Consumption Scale”, “Utilitarian Consumption Scale”, and “Death Anxiety Scale” with demographic variables. In the research, an electronic questionnaire was applied to 403 people in the 18-64 age group residing in Istanbul using the "Snowball Sampling Method" and the data obtained were analyzed and interpreted with licensed SPSS 24 and AMOS 27 statistical programs. According to the results of the structural equation modeling used in the research, the 1st dimension of death anxiety affects (Uncertainty of Death) the 5 dimensions of hedonic consumption( hedonic effect, hedonic adaptation, passiveness, impulsive tendency and the reflection of identity) negatively, and the 2nd dimension affects(Thinking of and Witnessing Death) the 5 dimensions of hedonic consumption (hedonic effect, hedonic adaptation, passiveness, impulsive tendency and the reflection of identity) in a positive way. On the other hand, while the 1st dimension of death anxiety (Uncertainty of Death) is ineffective in 2 dimensions of utilitarian consumption(goal orientation and control orientation), the 2nd dimension( Thinking of and Witnessing Death) negatively affects 2 dimensions of utilitarian consumption (goal orientation and control orientation).
- Published
- 2023
- Full Text
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14. Nachfrage nach Zierpflanzen steigt international.
- Author
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Griesbach, Iris
- Subjects
ORNAMENTAL plant industry ,COVID-19 pandemic ,CONSUMER behavior ,FLOWERS - Abstract
The article examines the global trends in the ornamental plant trade, analyzing the fluctuating consumer behavior and demand patterns during and after the COVID-19 pandemic across Europe. It explores the varied per capita expenditures on flowers and ornamental plants in different European countries, detailing the shifts in demand, import trends, and production values from 2015 to 2022.
- Published
- 2023
15. Hybridität und Ökonomie.
- Author
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Hellmann, Kai-Uwe
- Subjects
CONSUMER behavior ,HOUSEHOLDS ,ACTORS - Abstract
Copyright of Kölner Zeitschrift für Soziologie und Sozialpsychologie ( KZfSS) is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
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16. Verbraucherschutz aus institutionen- und verhaltensökonomischer Sicht.
- Author
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Döring, Thomas
- Subjects
CONSUMER behavior ,BEHAVIORAL economics ,INSTITUTIONAL economics ,CONSUMER protection ,TRANSACTION costs ,CONSUMERS - Abstract
Copyright of Zeitschrift fur Wirtschaftspolitik is the property of De Gruyter and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
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17. FACTORS INFLUENCING THE PURCHASE OF FASHION PRODUCTS BEFORE AND DURING THE COVID-19 PANDEMIC: THE EXAMPLE OF SERBIA
- Author
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Karolina Perčić, Milica Slijepčević, and Pedja Ašanin Gole
- Subjects
fashion industry ,fashion products ,consumer behavior ,purchase factors ,covid-19 pandemic ,Economic theory. Demography ,HB1-3840 - Abstract
The aim of this paper is to analyze the factors that most influenced consumers in purchasing fashion products and the factors the most important to consumers during the COVID-19 pandemic, as well as whether there are any differences between the period prior to the pandemic and the period after it. The available research on the correlation between the pandemic and consumer buying habits and the factors influencing the purchase of products mainly dealt with consumer goods stimulated by the initial stockpiling of hygiene materials and food, books, recreational equipment, etc. On a purposive sample of 1,002 adult respondents in the territory of Serbia, the quantitative empirical research applying an online survey was conducted within the March-June 2021 period. The SPSS was used for data processing and analysis and for the interpretation of research results. In addition to descriptive statistics (frequency distribution, mean, standard deviation), comparative statistics (χ2-test, ANOVA, t-test) was used as well. The change in the attitude to consumption has led to the introduction of a new value system for consumers when purchasing fashion products. Understanding these factors will help the fashion industry find new approaches to satisfy the changed buying habits of consumers.
- Published
- 2023
- Full Text
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18. Hält der Hype an?: Das "New Normal" für den Sneaker.
- Author
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Christians, Leonie
- Subjects
SNEAKERS ,CONSUMER behavior ,CONSUMERS ,LIQUIDITY (Economics) ,RESALE ,BRAND name products ,RETAIL industry - Abstract
Copyright of TextilWirtschaft Online is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
19. Niş Pazar Bölümü Olarak Engellilerin GSM Operatörü Seçim Kriterleri Üzerine Nitel Bir Araştırma
- Author
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Bilal Coşan and Burak Yaprak
- Subjects
sosyal politika ,tüketici davranışları ,dezavantajlı gruplar ,niş pazar ,engelliler ,pazarlama i̇letişimi ,social policy ,consumer behavior ,disadvantaged groups ,niche market ,disabled ,marketing communication ,Social Sciences - Abstract
Sosyal politikaların uygulanmasında başat aktör merkezi ve yerel yönetimler olmasına rağmen günümüzde işletmeler de dezavantajlı gruplara yönelik sosyal sorumluluk projeleri, kampanyalar ve/veya pazarlama iletişimi geliştirmektedir. Bu çalışmanın temel amacı, Dünya Sağlık Örgütü tarafından dezavantajlı grup olarak nitelendirilen ve pazarlama bağlamında ise bir niş pazar bölümü olarak ele alınan engellilerin GSM operatörlerinden genel beklentilerinin, işletmelerin engellilere yönelik pazarlama iletişiminin ve engellilerin GSM operatörlerini seçerken göz önünde bulundurdukları kriterlerin derinlemesine incelenmesidir. Çalışmanın önemi, geçmiş yıl çalışmalarında nadiren ele alınan engellilere yönelik pazarlama iletişiminin değerlendirilmesidir. Araştırma kapsamında veriler, derinlemesine mülakat yöntemi kullanılarak toplanmıştır. Toplanan veriler, nitel araştırma yöntemlerinden birisi olan içerik analiz yöntemi ve sürecine bağlı kalınarak analiz edilmiştir. Analiz sonuçları ise betimsel analiz tekniği kullanılarak yorumlanmıştır. Araştırma sonucunda, adil fiyat ve hizmet kalitesi kodlarından oluşan Engellilerin GSM Operatöründen Genel Beklentileri; pazarlama iletişimi farkındalığı kodundan oluşan GSM Operatörünün Engellilere Yönelik Pazarlama İletişimi ve algılanan değer, pazarlama iletişiminin etkinliği ve çekim gücü kodlarının dahil olduğu Engellilerin GSM Operatörü Seçim Kriterleri kategorileri belirlenmiştir. Araştırma sonucunda, 1980’li yıllardan sonra benimsenen ve sosyal politikaların yalnızca devlet tarafından uygulanmaması gerektiğini savunan neo-liberal politikalarla değişen sosyal devlet anlayışına paralel olarak, aralarında kâr amacı güden işletmelerin de bulunduğu hükümet dışı örgütlerin, engellilerin de dahil olduğu dezavantajlı grupların sosyal hayata adil katılması yönünde çeşitli adımlar attığı görülmüştür. Araştırma sonucunda ayrıca hükümet dışı bir örgüt olarak işletmeler tarafından engellilere özel kampanyalar, fiyat indirimi ve engelliler için erişilebilir mağaza gibi pazarlama iletişimlerinin yürütülmesi, katılımcıların bir kısmı için GSM operatörünün seçilmesi hususunda belirleyici kriter olmasına rağmen bazı katılımcılar için ise bu pazarlama çabalarının belirleyici unsur olmadığı sonucuna ulaşılmıştır.
- Published
- 2023
- Full Text
- View/download PDF
20. Eine qualitative Studie zu den Auswirkungen der COVID-19-Pandemie auf die österreichische Landwirtschaft
- Author
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Quehl Henriette Elisabeth, Haas Rainer, Pöchtrager Siegfried, and Meixner Oliver
- Subjects
qualitative content analysis ,direct marketing ,long-term impacts ,consumer behavior ,food supply chains ,qualitative inhaltsanalyse ,direktvermarktung ,langfristige auswirkungen ,konsumentenverhalten ,food supply chains summary ,Environmental sciences ,GE1-350 - Abstract
Die ergriffenen Maßnahmen zur Eindämmung der COVID-19-Pandemie sowie Einstellungs- und Verhaltensänderungen der Konsumenten haben sich global auf Lebensmittelwertschöpfungsketten ausgewirkt. Um die Auswirkungen von COVID-19 auf die österreichische Landwirtschaft zu untersuchen, wurden im Frühjahr 2021 Interviews mit 34 Landwirt:innen geführt. Basierend auf den Ergebnissen einer qualitativen Inhaltsanalyse wird deutlich, dass die vielfältigen und heterogenen Auswirkungen von COVID-19 auf landwirtschaftliche Betriebe sowohl Chancen als auch Herausforderungen verursachen. Zu den negativen Auswirkungen zählen Absatzschwierigkeiten durch die Schließung von Gastronomie und Märkten, das Verbot nichtlandwirtschaftlicher Aktivitäten, die gestörte Verfügbarkeit von Arbeitskräften und Betriebsmitteln sowie Belastungen der Landwirt:innen. Die Mitigation negativer Auswirkungen durch staatliche Hilfen und Interessenvertretung zeigte eine begrenzte Wirksamkeit. Dennoch wurde die Funktionsfähigkeit der landwirtschaftlichen Produktion aufgrund geringfügiger direkter Auswirkungen und adäquater Anpassungen aufrechterhalten. Positive Auswirkungen resultieren aus der gestiegenen Nachfrage in der Direktvermarktung und im Lebensmitteleinzelhandel, der verbesserten Wahrnehmung der Landwirtschaft in der Gesellschaft und Vorteilen im Privatleben der Landwirt:innen. Langfristige Veränderungen der landwirtschaftlichen Betriebe werden vor allem durch Digitalisierung, Investitionen und Anpassungen der Vermarktung ausgelöst.
- Published
- 2023
- Full Text
- View/download PDF
21. Politik schadet dem Ansehen der Branche: Der AFC-Issue-Monitor Report 2023 sieht die Fleischwirtschaft erneut auf Platz eins.
- Author
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Lena, Meinders and Annika, Schroedter
- Subjects
CONSUMER behavior ,FOOD labeling ,MEAT industry ,VEGETABLE trade ,ANIMAL welfare ,VEGETARIAN foods ,ANIMAL culture - Abstract
Copyright of Fleischwirtschaft is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
22. Gamification – Ein Einblick in aktuelle Forschungsergebnisse.
- Author
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Klein, Kristina and Germroth, Gloria
- Subjects
CONSUMER behavior ,DIGITAL technology ,CUSTOMER satisfaction ,GAMIFICATION ,CONSUMER goods ,CUSTOMER relations - Abstract
Copyright of Transfer: Zeitschrift für Kommunikation & Markenmanagement is the property of Deutsche Werbewissenschaftliche Gesellschaft and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
23. Value for Money.
- Author
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Aziza, Freutel
- Subjects
CONSUMER behavior ,CONSUMPTION (Economics) ,CONSUMERS ,LUXURIES ,OLDER people - Abstract
Copyright of Textilwirtschaft is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
24. OLG Frankfurt: Keine Zweifel an Vaterschaftsvermutung durch Dating-Plattform.
- Author
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Pfeiffer, Jan
- Subjects
CONSUMER behavior ,WEB portals ,SEXUAL intercourse ,ONLINE marketplaces ,TELEPHONE companies ,MARKETPLACES - Abstract
Copyright of Computer und Recht is the property of De Gruyter and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
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25. TW-Zahlengipfel: Die drei drängendsten Fragen für den Modemarkt - Frage 3: Lässt sich überhaupt noch zum Vollpreis verkaufen? Und wenn ja: Wann und wie lange?
- Author
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Freutel, Aziza
- Subjects
ELECTRONIC commerce ,FASHION ,CONSUMER behavior ,PRICES ,DISCOUNT prices ,ONLINE shopping ,CLOTHING industry - Abstract
Copyright of TextilWirtschaft Online is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
26. Die Pflanze im Fokus.
- Author
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Hackbarth, Annette
- Subjects
PLANT nurseries ,CONSUMER behavior ,GARDENS ,ANNIVERSARIES - Abstract
The article focuses on E. A. Stöckmann, a plant nursery in Bad Zwischenahn, Germany, and its positive assessment of Oldenburger Vielfalt 2023, with highlights on visitor trends and changing plant purchasing behaviors. It discusses how the nursery's clientele has evolved, now catering to customers investing in established gardens, and mentions its hauseigene Dachmarke Nasto, a brand that celebrates its 20th anniversary, emphasizing its commitment to providing distinctive plant offerings.
- Published
- 2023
27. „Ich bin mittenmang".
- Author
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Tanja, Fries and Delphine, Sachsenröder
- Subjects
CONSUMER behavior ,FAMILY-owned business enterprises ,BRAND name products ,NEW business enterprises ,FOOD industry - Abstract
Copyright of Lebensmittel Zeitung is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
28. B2B-E-Commerce: Die Zukunft beginnt jetzt - Status quo, Trends und Perspektiven.
- Author
-
Röthlein, Max and Plötz, Stefan
- Subjects
CONSUMER behavior ,MARKETING ,ONLINE marketplaces ,ONLINE shopping ,BUSINESS-to-business transactions - Abstract
Copyright of BIT: Banking & Information Technology is the property of ibi Research GmbH an der Universitaet Regensburg and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
29. Kleine "Stupser" am PoS: Können Nudges den Abverkauf von Restmengen fördern?
- Author
-
Mau, Gunnar and Schweizer, Markus
- Subjects
NUDGE theory ,CONTROL groups ,AVERSION ,FRUIT ,VEGETABLES ,CONSUMER behavior - Abstract
Copyright of Transfer: Zeitschrift für Kommunikation & Markenmanagement is the property of Deutsche Werbewissenschaftliche Gesellschaft and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
30. Die Lula-Regierung und ihre Herausforderungen.
- Author
-
Wahl, Achim
- Subjects
- *
SOCIAL services , *CONSUMER behavior , *MILITARY camps , *COUPS d'etat , *DEMOCRACY , *YOUNG consumers , *COALITION governments - Abstract
The Lula government is facing the challenge of overcoming the disastrous consequences of the Bolsonaro years and achieving a return to democracy. Lula won the presidential election with a broad coalition and is seeking to expand the parliamentary base through agreements with right-wing parties. The new government has 37 ministries and has taken initial measures to re-democratize the country. However, there was an attempted coup by ultra-right forces that damaged state property. The article reports on the ultra-conservative forces in Brazil that have existed since 2015/16 and operate through social media. After Bolsonaro's lost election, these groups organized camps in front of military facilities and blocked roads. There are also direct relationships with right-wing groups in the United States, as confirmed by Steve Bannon, former advisor to President Trump. In contrast to Bolsonarism, the democratic forces, especially the Left, show weaknesses in the fight for democracy. The new coalition government under President Lula is acting decisively and implementing measures to strengthen the democratic system and state institutions. The Lula government's program includes, among other things, strengthening the domestic market, continuing the social program "Bolsa Familia," and improving the healthcare and education systems. The Lula government implemented a pragmatic policy that combined economic growth with social programs to combat poverty. However, there were also contradictions in this model, as wealth was not redistributed and a portion of the population remained dependent on social programs. A young generation with a democratic environment, utilizing the internet and displaying different consumer behavior, is developing in Brazil. The separation in urban centers leads to social divisions and a deterioration of conditions in large cities. Lulism, which brought improvements for parts of the population, also led to increasing conservatism, especially in relation to the rise of evangelicals. The protest movements of 2013 and 2014, led by the "Movimento Passe Livre," demanded the rollback of fare increases and opposed the waste of public assets on major projects such as the World Cup and the Olympics. The 2022 elections show tendencies that will be significant for the upcoming PT government, and President Lula's position will be decisive. [Extracted from the article]
- Published
- 2023
31. Naturkosmetik und die Attitude-Behavior-Gap: – Umweltwissen, (Hersteller-)Transparenz und soziale Normen machen bei jungen Erwachsenen den entscheidenden Unterschied.
- Author
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Wons, K. and Bendig, M.
- Subjects
- *
CONSUMER behavior , *YOUNG adults , *SOCIAL norms , *ENVIRONMENTAL literacy , *COSMETICS - Abstract
The study examines the gap between attitude and behavior regarding the purchase of natural cosmetics among young adults in Germany. It is found that attitude significantly influences purchasing behavior, but other factors such as manufacturer transparency and social norms also play a role. The results show that manufacturing companies can reduce the gap between attitude and behavior by considering these factors. The study emphasizes the importance of environmental knowledge and social norms in the decision to purchase natural cosmetics. [Extracted from the article]
- Published
- 2023
32. ifo Konjunkturprognose für Ostdeutschland und Sachsen Winter 2022: Wirtschaft trotzt Turbulenzen.
- Author
-
Gillmann, Niels and Ragnitz, Joachim
- Subjects
CONSUMER behavior ,ECONOMIC forecasting ,CONSUMPTION (Economics) ,COVID-19 pandemic ,RUSSIAN invasion of Ukraine, 2022- ,SERVICE industries ,RETAIL store closures ,ENERGY consumption - Abstract
Copyright of ifo Dresden Berichtet: Ueber Konjunktur, Struktur, Wirtschaftspolitik is the property of ifo Institute for Economic Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
33. Vom Gewächshaustisch auf den Wohnzimmertisch.
- Author
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Kleih, Anne-Katrin and Sparke, Kai
- Subjects
POINSETTIAS ,AGRICULTURAL productivity ,ENVIRONMENTAL impact analysis ,CONSUMER behavior ,CARBON emissions ,SUSTAINABLE development ,SUSTAINABILITY - Abstract
The article focuses on the sustainable use of poinsettias, emphasizing their production efficiency, reduction of environmental impact, and consumer behavior. Topics include the importance of reducing emissions for promoting sustainable usage, and the significance of clear and visually appealing care instructions; and influence of price and sustainable product features on consumer preferences, emphasizing the importance of offering sustainability at an appropriate price point.
- Published
- 2023
34. „Nein, ich will nicht schlauer werden“: Der Grat zwischen offensiver Kundenpflege und Manipulation ist schmal.
- Author
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Fröhlich, Holger
- Subjects
CONSUMER behavior ,ELECTRONIC commerce ,BRAND name products ,PURCHASING ,CONSUMERS ,INSTALLMENT plan - Abstract
Copyright of brand eins is the property of brand eins Medien AG and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
35. Die Rhodo-Umfrage.
- Author
-
a. h. a.
- Subjects
TRADE shows ,PLANTS ,CONSUMER behavior ,INTERNET sales - Abstract
The article delves into various opinions and experiences shared by participants at the Messe Essen trade fair, in Germany, following the Rhode Survey, with some expressing dissatisfaction over disparities in stand fees and conditions, while others highlight challenges and successes in plant sales and market trends. It also highlights changing customer behavior and the growing influence of online sales.
- Published
- 2024
36. Tagungsbericht Konferenz „Opportunities and Risks of Digital Transformation in Finance and Beyond".
- Author
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Beilner, Maximilian, Pinski, Marc, Ray, Jessica, Schmidt, Jan-Hendrik, Sehorz, Jan, and Tilk, Philipp
- Subjects
CONSUMER behavior ,SCREEN time ,DIGITAL footprint ,TECHNOLOGICAL innovations ,DIGITAL transformation ,BANK notes ,COMPUTER literacy - Abstract
Copyright of Zeitschrift für Bankrecht und Bankwirtschaft is the property of De Gruyter and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
- Full Text
- View/download PDF
37. Wissenschaftliche Arbeiten & Studien.
- Subjects
CONSUMER behavior ,ELECTRONIC commerce ,COVID-19 pandemic ,ARTIFICIAL intelligence ,ONLINE shopping ,AGE groups - Abstract
Copyright of BIT: Banking & Information Technology is the property of ibi Research GmbH an der Universitaet Regensburg and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
38. Jugend als Risiko: Beharrungen und Veränderungen von Jugenddevianz in der sozialen Ordnung Deutschlands.
- Author
-
Müller-Behme, Patrik
- Subjects
YOUNG adults ,SOCIAL control ,AT-risk behavior ,SOCIAL order ,CONSUMER behavior ,AT-risk youth ,DEVIANT behavior - Abstract
Copyright of SWS - Rundschau is the property of Verein fur interdisziplinare sozialwissenschaftliche Studien und Analysen and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
39. Steinige Gratwanderung: Während der Pandemie gehörte die Bodywear zu den Segmenten, die überraschend gut durch die Krisenjahre kamen. Vorratskäufe und die Homeoffice-Pflicht sorgten für gute Umsätze bei Loungewear, Tag- und Nachtwäsche. Umso härter treffen nun die schlechte Konsumstimmung und Schließungen der Signa-Gruppe viele Wäschespezialisten
- Author
-
von, Richthofen Alexandra
- Subjects
CONSUMER behavior ,LINGERIE industry ,MARKETING channels ,PRICE increases ,PRICES ,RETAIL stores ,DEPARTMENT stores - Abstract
Copyright of Textilwirtschaft is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
40. Agenda 2024: Was die Modebranche jetzt braucht.
- Author
-
André, Bangert, Ulrike, Wollenschläger, Sarah, Speicher-Utsch, and Jelena, Faber
- Subjects
CONSUMER behavior ,CORPORATE profits ,CLOTHING industry ,BRAND name products ,EXPLOSIONS - Abstract
Copyright of Textilwirtschaft is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
41. So ist die Lage auf der Insel: Großbritannien: Besseres Verbrauchervertrauen kurbelt Handel.
- Author
-
Diehl-Wobbe, Elsbeth
- Subjects
CONSUMER behavior ,RETAIL industry ,DUTY-free stores ,PRICE inflation ,CONSUMERS ,SALES ,ECONOMIC recovery ,GROSS domestic product - Abstract
Copyright of TextilWirtschaft Online is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
42. Video-Kampagnen: Mit Formatvielfalt auf YouTube die Reichweite und Werbewirkung steigern.
- Author
-
Penkalla, Andrea
- Subjects
ADVERTISING campaigns ,CONSUMER behavior ,ADVERTISING effectiveness ,PRIMARY audience ,TELEVISION advertising ,CONSUMERS - Abstract
Copyright of TextilWirtschaft Online is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
43. Konsum und Lebensstile : Eine kurze Einführung
- Author
-
Dieter Bögenhold, Farah Naz, Dieter Bögenhold, and Farah Naz
- Subjects
- Economics, Culture, Economic sociology, Consumer behavior, Branding (Marketing), Communication, Ethnology
- Abstract
In diesem Buch wird ein interdisziplinärer Ansatz für die Welt des Konsums gewählt, der verschiedene Themen abdeckt und soziologische, wirtschaftliche und marketingbezogene Aspekte einbezieht. Der Begriff'Konsum'ist vage, und selbst in den akademischen Disziplinen wird der Begriff auf unterschiedliche Weise verwendet. Die Konsumforschung fragt, wie Einkommen und Ausgaben miteinander zusammenhängen. Ganz allgemein untersucht die Konsumforschung, wie Menschen, soziale Schichten oder Gesellschaften ihre Konsumgewohnheiten realisieren. Häufig wird die Frage gestellt, wie konsistent Präferenzstrukturen aufgrund wechselnder empirischer Hintergründe von Zeit, Raum und damit verbundener Kultur sind. Welche Kontextvariablen (historischer Zeitpunkt, geographischer Rahmen, kultureller Hintergrund) spezifizieren die Praxis des Konsums und in welcher Weise haben Merkmale wie Alter, Geschlecht, Klasse, Beruf und Lebensstil eigene Auswirkungen auf die Art und Weise, wie Konsum realisiert wird?Das Buch ist für Forscher aus den Bereichen Ökonomie, Soziologie, Marketing, Ästhetik und Design, Anthropologie und Kommunikationswissenschaft von Interesse.
- Published
- 2024
44. Gewinninflation und Inflationsgewinner.
- Author
-
Ragnitz, Joachim
- Subjects
CONSUMER behavior ,PRICES ,REAL wages ,AGRICULTURAL prices ,WAGE decreases ,PRICE increases - Abstract
Copyright of ifo Dresden Berichtet: Ueber Konjunktur, Struktur, Wirtschaftspolitik is the property of ifo Institute for Economic Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
45. Verantwortung durch Konsum: Ostdeutsche Verbraucherinnen und Verbraucher und die Zuschreibung von individueller Handlungsmacht zu Beginn der 1990er Jahre.
- Author
-
Villinger, Clemens
- Subjects
CONSUMERS ,CONSUMER behavior ,POLITICIANS ,POLITICAL community ,SOCIAL sciences ,BEHAVIORAL scientists - Abstract
For consumers in East Germany, the situation changed fundamentally in 1990. There were no more shortages; instead, they could choose from a wide range of products. With these choices, expectations regarding consumer behavior changed. Consumers were expected to take responsibility for the economic and political consequences of their actions – a claim made by politicians, the media and consumer organizations. This article focuses on the discursive and practical forms this attribution of consumer power took at the beginning of the 1990s. By re-using social science interviews from the early 1990s, the article analyzes the ways in which those interviewed sought to adjust their consumption habits according to anticipated consequences. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
46. Interdisziplinäres Marketing. Marketing und Linguistik.
- Author
-
MÁTYÁS, JUDIT
- Subjects
CONSUMER behavior ,MARKETING ,COMMUNICATION in marketing ,INFORMATION technology ,CONSUMERS ,IMAGINATION ,TRIZ theory - Abstract
Copyright of Linguistische Treffen in Wrocław is the property of Oficyna Wydawnicza ATUT and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
- Full Text
- View/download PDF
47. Der Mensch als Kaffee‐Biosensor.
- Author
-
Groß, Michael
- Subjects
CONSUMER behavior ,ARTIFICIAL intelligence ,INTERNATIONAL competition ,RESEARCH teams ,BIOSENSORS - Abstract
Copyright of Nachrichten aus der Chemie is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
48. ŽIVÝ PŘENOS ELEKTRONICKÉHO OBCHODOVÁNÍ – ROZVÍJEJÍCÍ SE PRŮMYSL V ČÍNĚ A POTENCIÁLNÍ BUDOUCÍ TREND VE SVĚTĚ
- Author
-
Lu Yang and Siegfried Patrick
- Subjects
consumer behavior ,digital and social media ,e-commerce live streaming ,new media marketing ,Science ,Social Sciences - Abstract
Vzhledem k širokému používání Internetu se mnoho průmyslových odvětví rychle rozvíjí. Ekonomika založená na Internetu představuje významnou hrozbu pro tradiční ekonomiku. Živé vysílání plus elektronický obchod, který je považován za současnou globální ekonomickou situaci, je výsledkem kombinace živého vysílání a různých průmyslových odvětví prostřednictvím Internetu. Živý přenos elektronického obchodu je jedním z nejdůležitějších typů online živého přenosu. V tomto článku je definován jako živý přenos platformy elektronického obchodování používaný KOL nebo prodejci produktů prostřednictvím vestavěné funkce živého vysílání platformy k propagaci zboží, značek, událostí atd. k dosažení cílů expozice značky a prodej produktů. Tento druh marketingového nástroje nyní převládá. V živém přenosu elektronického obchodování však existuje mnoho nedostatků, které je třeba zlepšit, protože vývoj elektronického obchodování je nezralý a dohled nad používáním Internetu stále probíhá.
- Published
- 2021
49. The Role of Behavioral Economics in Providing Sustainable Demand for Eco-Friendly Products
- Author
-
Vladyslav Lazarenko, Roman Hulinchuk, and Oleksandr Botsula
- Subjects
behavioral economics ,environmental economics ,agriculture ,environmentally friendly production ,sustainable development ,market ,consumer behavior ,Accounting. Bookkeeping ,HF5601-5689 ,Finance ,HG1-9999 - Abstract
Behavioral economics theory, generated by a change in the established stereotypes of thinking of classical economists, examines processes and phenomena, taking into account psychological factors related to the processes of making irrational decisions by individuals. The purpose of the article is to determine the place and role of the behavioral economics theory in the formation of demand for eco-friendly food products, taking into account physiological primary and environmental needs and other cognitive factors that directly impact consumer behavior in a competitive market. The high degree of influence of irrational factors that are not under the control of the individual on the efficiency of the functioning of a business entity in the markets was revealed. The neoclassical economic and behavioral approaches were compared, and the shortcomings of the neoclassical economic theory and the problems that cannot be solved in practice by the neoclassical approach were identified. But these problems can be solved by using the behavioral approach. It was determined that one of the main economic components in environmentally oriented agriculture is the pricing process, or rather the impossibility of determining a reasonable price for food products. This aspect requires an assessment of rational economic indicators and consumers' level of readiness and ability to respond to changes in market conditions. Motivation significantly influences the choice of consumers in the markets. So, this study reveals the issues of the general motivational theory as part of the behavioral economics theory. Based on the assessment of the motivational aspect, the structural-logical motivational model of behavioral economics in ecologically oriented agriculture was formed; it includes cultural, economic, socio-informational factors.
- Published
- 2021
- Full Text
- View/download PDF
50. Mode & Musik
- Author
-
Jochen Strähle and Jochen Strähle
- Subjects
- Consumer behavior, Music, Culture, Branding (Marketing)
- Abstract
Dieses Buch wird das Verständnis der Leser für die Verbindungen zwischen der Musik- und der Modeindustrie erweitern. Es hebt die Herausforderungen hervor, denen sich die Modeindustrie derzeit in Bezug auf den Hyperwettbewerb, die Definition immer schnellerer Trends, sich ändernde Verbraucherwünsche usw. gegenübersieht. Die Modeindustrie wird in der Tat stark von der digitalen Revolution in der Musikindustrie beeinflusst, die das Gesicht des individuellen Musikkonsums und des sozialen Bezugs verändert hat und sich daher auch auf den Modekonsum und den sozialen Bezug auswirkt. Dieses Verständnis ist von entscheidender Bedeutung, um die Strategien eines Modeunternehmens auf die Anforderungen der modernen Modekonsumenten auszurichten. Inhaltlich befasst sich das Buch zunächst mit der sozialen Perspektive von Mode und Musik. Dazu gehört eine Analyse der Musik als wichtiger Einflussfaktor für Modetrends, sowohl theoretisch als auch anhand einer Fallstudie über Grunge-Musik. Anschließend wird die Rolle der Musik in der Modebranche behandelt, wobei die Musik in den Geschäften und die Rolle der Musik in der Modekommunikation behandelt werden. Im Anschluss daran wird die Rolle der Mode im Musikgeschäft analysiert. Dazu gehören der Trend zum Co-Design von Modekollektionen, die Rolle von Musikkünstlern bei der Differenzierung nach Stilrichtungen und der Markt für Musik-Mode-Merchandise-Artikel (sowohl theoretisch als auch anhand einer Fallstudie). Abschließend werden mögliche Lehren aus der Musikindustrie für die Modeindustrie gezogen. Dazu gehört auch eine Analyse der digitalen Revolution und des Aufkommens der Crowdfunding-Idee (sowohl theoretisch als auch in einer Fallstudie).
- Published
- 2023
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