1. Internationale Hochschulpartnerschaften und -netzwerke als Teil einer Internationalisierungsstrategie:.
- Author
-
Brüggelambert, Gregor
- Subjects
BUSINESS partnerships ,UNIVERSITIES & colleges ,SWOT analysis ,STRATEGIC planning ,GLOBALIZATION - Abstract
Dealing with international "strategic partnerships", "strategic networks" and "focus partners" has be come a standard topic of internationalization activities at Higher Educational Institutions (HEIs). However, there is still a lack of contributions addressing how to determine and develop international relationships of HEIs in the context of strategic management. After a potential analytical framework has been developed in Brüggelambert (2022), this contribution aims to exemplify how this framework can be used to systematically integrate the topic into strategic development of HEIs. This will be done via a semi-fictitious application scenario in which international HEI partnerships and networks were analysed as part of a HEI’s internationalization activities. The "toolbox" of the SWOT analysis served as methodological background for this application. Embedded in the overall strategy development process, this approach allows for a coordinated analysis of the key components of the strat egy development of international HEI partnerships based on the sub-steps "Identify position", "Analyse potential for value enhancement", "Derive options" and "Determine strategy topics". [ABSTRACT FROM AUTHOR]
- Published
- 2023