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Seit vielen Jahren wird der Gesundheitstourismus oder eine seiner Unterformen als ein zukunfts-trächtiger Wachstumsmarkt betrachtet. Treiber sind u. a. Rahmenbedingungen in Gesellschaft und Wirtschaft, die eine wachsende Nachfrage nach gesundheitsorientierten Urlaubsformen plausibel erscheinen lassen. Vor diesem Hintergrund fragt der Beitrag auf empirischer Basis mit den Daten der Reiseanalyse, ob es in der deutschen Tourismusnachfrage einen Trend zum Gesundheitsurlaub gibt. Dafür wird die Entwicklung verschiedener Indikatoren im Konsumentenverhalten zum Ge-sundheitsurlaub (Motive, Präferenzen, faktisches Verhalten) überblickshaft dargestellt. Die Daten zeigen auf allen Ebenen eine allenfalls stabile, eher aber rückläufige Nachfrage für die Vergan-genheit wie auch die absehbare Zukunft. Mögliche Gründe für diese Situation werden diskutiert.Schlüsselbegriffe: Gesundheitsurlaub; Trend, Tourismusnachfrag Health tourism and other segments in tourism focussing on health issues are widely considered as a growth market. Drivers for this growth and the related future potentials may derive from framework conditions within the German society. The paper tries to identify trends with respect to health oriented vacation forms within the German holiday travel demand. Based on the annual survey “Reiseanalyse”, empirical data on motivation, preferences and factual behavior are pre-sented. The results do not reveal an upward trend in the past and do not indicate a growth of the segment in the future. Possible underlying reasons for these findings are discussed.

As we know, speech perception and production are strongly influenced by sign-specific "socio-pragmatic indexicality" (cf. Purschke 2014), that is, by the mental conceptions (of meaning, style etc.) people associate with individual linguistic features. I assume that, in German-speaking areas, the "subjective (notion of the) dialectality" of a non-standard feature represents a basic form of socio-pragmatic indexicality and is closely connected to language variation and change, in that the more regionalisms are regarded as non-standard features, the more they vary synchronically and diachronically. Following Purschke (2014), I define the subjective dialectality of regionalisms as being based on their feature-specific "salience" and "pertinence", that is, on both the pure awareness and further evaluation of such features as non-standard variants. A discussion of theoretical issues is followed by the presentation of empirical data from a speech perception study (in the style of Herrgen/Schmidt 1985). Scale-based judgments by Northern, Central and Southern German listeners provide evidence about the subjective dialectality of 15 Bavarian regionalisms. They further reveal how subjective dialectality is related to listeners' origins and regional language competence. Comparing the subjective data with two Bavarian speakers' language use reveals the relation between subjective dialectality and synchronic variation in the analysed regionalisms.

The German personal pronoun Ihr is the origin of an interesting difference in the address system of Russian Germans and Germans. Whilst the usage of this pronoun has shifted strongly in the last 100 years in Germany, it has been revealed that Russian Germans still use it in the same way as their predecessors. But since these observations date back more than ten years, the purpose of this study was to explore the current usage of personal pronouns among Russian Germans in the Altai Krai. For that purpose fourteen Russian Germans from the German National District and Barnaul were interviewed. This study combines quantitative and qualitative methods, as each respondent was presented a survey and went through a guided interview. As a result, two decision trees for the interviewed Mennonites on the one hand, and Catholics and Lutherans on the other hand, could be composed. The interviewed Russian Germans obviously still adhere to power semantics in the family, among friends and at work. While the Catholics and Lutherans were still employing Ihr, Mennonites used See in order to formally address one interlocutor. This study has also been able to identify Russian Germans' usage of the German dialect in the family and with friends.

Zusammenfassung Die Leistungsfahigkeit der deutschen Kreditwirtschaft muss sich im internationalen Wettbewerb standig bewahren. Auf Basis empirisch valider Daten wird aufgezeigt, dass der deutsche Bankenmarkt effizient ist und auf dieser Grundlage gute Perspektiven im internationalen Vergleich hat. Dabei werden durch die Analyse auch „gangige“ Vorurteile widerlegt. Dies betrifft insbesondere die Thesen „overbanked“, „fragmentiert“, „overbranched“ oder „hoher Staatsanteil“. Abstract The efficiency of the the German banking market have proved successful under the global and international competition. In this article it is analysed on a valid empirical data base that the German banking market is efficient and have under the current conditions and structures very well perspectives. The study refute some general prejudices like the German banking market are overbanked and -branched, fragmented or have a too high share of public banks.