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In the past, Berlin flourished as a capital city, not so much due to the subsidies provided by Prussia and the empire but because these regimes understood and utilized it as a capital city. It became an imperial city and then a legendary European metropolis in a rather indirect way. This volume examines the relationship between capital city and state, as well as the independent role that Berlin had as a flourishing center of business and finance.

Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938.