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The article focuses on Winco Holland's advanced distribution and logistics system for succulents and cacti. Topics include the company's extensive range of 600 plant varieties and its annual production of 1.6 million plants, the sophisticated IT system used to manage orders and deliveries, and the company's efforts to adapt its product offerings to meet customer preferences through regular updates and diverse marketing strategies.

The article focuses on Baumschule Bösen's efforts to better understand and meet customer needs by enhancing their plant marketing strategies. Topics include the creation of a plant park designed as a "Third Place" for customer engagement, the hosting of an Expert Day to showcase their offerings and build relationships with landscape gardeners, and the development of a specialized ordering app to streamline and improve the purchasing process for clients.

The article focuses on Sunflower, a garden center in Frankfurt, Germany, highlighting its evolution into a cult destination valued for its extensive plant offerings, seasonal selections, and tailored marketing strategies. It emphasizes the importance of adapting assortments to customer needs, particularly in response to urbanization and climate change.

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From September 3rd to 6th, 2024, the SMM will take place in Hamburg, the world's leading trade fair for the maritime industry. The fair focuses on the decarbonization of shipping, artificial intelligence, and the recruitment of young professionals. The maritime industry is facing major challenges, including achieving climate neutrality by 2050 and dealing with the geopolitical situation. The SMM provides shipowners, suppliers, and shipyards with a platform to develop technological solutions together. The fair also includes a section on artificial intelligence and a career market for young talents. [Extracted from the article]

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