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The article focuses on Winco Holland's advanced distribution and logistics system for succulents and cacti. Topics include the company's extensive range of 600 plant varieties and its annual production of 1.6 million plants, the sophisticated IT system used to manage orders and deliveries, and the company's efforts to adapt its product offerings to meet customer preferences through regular updates and diverse marketing strategies.

The article focuses on Baumschule Bösen's efforts to better understand and meet customer needs by enhancing their plant marketing strategies. Topics include the creation of a plant park designed as a "Third Place" for customer engagement, the hosting of an Expert Day to showcase their offerings and build relationships with landscape gardeners, and the development of a specialized ordering app to streamline and improve the purchasing process for clients.

The article focuses on Sunflower, a garden center in Frankfurt, Germany, highlighting its evolution into a cult destination valued for its extensive plant offerings, seasonal selections, and tailored marketing strategies. It emphasizes the importance of adapting assortments to customer needs, particularly in response to urbanization and climate change.

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The article "Marketing for Consultants: Mole or Hawk, Lion or Fox?" deals with the development of an individual marketing and sales strategy for independent consultants. It emphasizes that consultants have different skills, experiences, and goals and therefore need to develop their own strategy. The article provides tips on how consultants can develop a "prey scheme" to focus their energies on selected target groups and successfully acquire contracts. It is also recommended to incorporate personal life goals into the marketing strategy to avoid conflicting professional activities. Tip 5 recommends a regional focus on marketing, as local businesses are often a strong reference. Tip 6 emphasizes the importance of an individual hunting strategy that should be tailored to the consultant's skills, resources, and goals. Tip 7 recommends the development of "showcase products" that pique the interest of potential customers and facilitate entry into the conversation. Tip 8 compares product grouping to a specialty store where certain products are presented in the showcase to target the desired audience. [Extracted from the article]

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The article focuses on the PoS campaign through the marketing initiative "Stars for Europe" with the theme "Enchanting Stars" with the aim to attract new and younger audiences, the provision of free advertising materials on the trade website, and support the entire supply chain for Christmas stars.

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The article reports that people and their current realities of life make up the essence of the central library. Topics incldue considered they are the focus of everything individuals do and is the most important guiding principle of the self-image of the Stadtbächereien Dusseldorf and considered the new central library in KAP1 defines itself through extended, demand-oriented offers as a third place and designs its services in a customer-oriented and citizen-oriented manner.

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The article reports that starting with the concept of the three-part library, customer orientation is in the foreground. Topics include examines the years went by, there were many innovative projects, savings measures had to be implemented, technology was installed, library areas were redesigned and the team and the offers were made fit for digitization.

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Copyright of brand eins is the property of brand eins Medien AG and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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The article reports that Heide Schwarzweller has sold her marketing agency, which she has run for decades, and is also involved in the operation of the proceeds. It adds that the cultural manager and the current situation of promoting young classical musicians Oboist Esther Bishop wrote an introductory essay, not without the reference to the masculine language form for reasons of easier readability. The author reflects on the content special characteristics of musician training.

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Copyright of TextilWirtschaft Online is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of TextilWirtschaft Online is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of TextilWirtschaft Online is the property of dfv Mediengruppe and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article discusses how Anne Steinbrück, the managing director of Gärtnerei Klein, who effectively uses the advertising materials from Stars for Europe to distinguish her business from supermarkets. Topics include the strategic placement of the advertising materials, the use of engaging images featuring women or children, and the positive impact of the campaign on sales; and Steinbrück plans to continue utilizing the campaign's advertising materials in the future.

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The article discusses how sport and social media are in Germany. It notes that the presence of Athletes and clubs on the social web has different goals. It adds that the clubs of the first and second Bundesliga have it regarding the marketing budgets. It states that Google+ is interested in well over 2 million people for the successful team.