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Since 1993, as supported by the Dyonisios program of the European Union, the wine routes have been the most visible face of the wine tourism practice in Portugal. Since these thematic routes have no specific rules, they usually depend on the initiative of the promoters, namely through the creation of adherent/promoters associations or other institutions, like the Regional Viticulture Commissions, and Tourism Regions. This article aims at analysing the basis for the development of wine tourism in Portugal and its structure around wine routes. The socioeconomics traits of both the vineyards and wine, are analysed. The existing routes in Portugal are presented and their strengths and limitations are identi-fied.