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This article situates the theatre laboratory in the history of social innovation and attempts to show how the twenty-first century phenomenon of social labs productively offer modes of thinking that can usefully inform contemporary conceptions of the theatre laboratory. Through an examination of Maketank, a fledgling organization in Exeter, UK, the article proposes a new organisational approach called the cultural laboratory that combines principles of both the theatre and social lab with the aim of extending the theatre laboratory into broader realms of cultural action.