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As an internal driving force to promote economic growth, residents’ consumption also has an important impact on energy consumption. Based on the difference of consumption structure between urban and rural residents, this paper introduces the income gap variable of urban and rural residents, analyzes the impact of urban and rural residents’ consumption on energy consumption, and provides reference for the implementation of energy conservation and emission reduction policies. On this basis, the author believes that the government should take flexible measures to control energy consumption according to the differences between urban and rural areas, make accurate efforts, and steadily promote the implementation of energy conservation and emission reduction.