1. Comment sauver Noël.
- Author
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GAVARD, EMMANUEL and MOYNOT, AMÉLIE
- Subjects
COVID-19 pandemic ,CHRISTMAS ,COMMERCE ,VIRAL contamination ,FAITH - Abstract
The article offers information on the impact of the Covid-19 pandemic on the holiday season or Christmas, commerce and communication. It further discusses views of Benjamin Soubeille, marketing director of Verizon Media on issue, celebration of Christmas and fear of contamination; opportunity for brands to make themselves useful, to become service-oriented; and also mnetions that Christmas had become a great celebration of goods and emptiness, and religious belief.
- Published
- 2020