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Copyright of Studies in Contrastive Grammar / Studii de Gramatica Contrastiva is the property of Universitatea din Pitesti and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Studies in Contrastive Grammar / Studii de Gramatica Contrastiva is the property of Universitatea din Pitesti and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Given the rise in far-right and populist rhetoric in Europe, particularly in light of the 2015 refugee crisis and the racist and xenophobic responses to it, this paper provides a multimodal analysis of the campaign slogans and posters of Slovenian political parties that gained parliamentary seats during the 2018 parliamentary elections that were, alongside focusing on issues pertaining to the Slovenian political landscape, heavily infused with concerns and potential solutions on how to tackle the challenges currently faced by Europe. The aim is to examine the linguistic and visual tools used by parties across the political spectrum, and to find out if the use of certain elements is characteristic of a determined political orientation. A brief outline of Slovenian party dynamics and the conditions that have contributed to them is followed by an analysis of the parties’ political campaigns. Using the tools of political discourse analysis, the first part is centred around parties’ choice of syntax and lexis in their political slogans, as well as the imagery on their posters, whereas the second is devoted to a linguistic analysis of how parties frame and address five key common issues in their political programmes: pensions, corruption, finance, healthcare and safety. Their stances and how these differ or coincide based on their place on the political spectrum are exemplified by short excerpts from the programmes.

This research deals with political slogans widespread during the French presidential elections campaign in 2017 and with the way they circulate in the web. Based on an approach inspired to studies about enunciation and French political discourse analysis, we will identify political slogans presented by the eleven candidates to French presidential election and put their full words in the web to see how journalists and political opponents use these slogans to talk about the candidate who carries them. Our attention will be restricted to slogans that seem to be more suitable for an alteration of their original form and meaning in terms of simple formulation to create a joke or rather of a real modification of their message in a polemic attitude and modifying the candidate's message. Hence, we will analyze these alterations and examine them in order to see if they show the characteristics of a potential "petite phrase", that is a phenomenon typical of politics which originates from real declarations pronounced by politicians or by their staff and then widespread by media in a way of changing their original meaning. In particular, our analysis will concern political slogans by François Asselineau, François Fillon, Marine Le Pen and Emmanuel Macron and their alterations by blogs, press articles and speeches of their opponents. As a result, we will show that some deformations receive a greater attention and that each alteration has to be considered in its context, which is fundamental to understand the reasons and the way an original slogan is deformed. [ABSTRACT FROM AUTHOR]

The article discusses the textual analysis of discourse as a methodology, and the consequent direction away from focusing on microlinguistic units in favor of a broader textual analysis. Topics include the make up of the collection of political slogans to be examined, including seven political parties engaged in the French federal election campaign of October 23, 2011, the author's approach to the textual analysis of the slogans, and the textual analysis of the slogans in the context of their strategies and textual approaches.