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The viticulture in the State of São Paulo is expressive in the Brazilian context, as it holds the second place in planted area and third in production. Considering that the main practice is table viticulture, a good proportion of the grapes processed at the most relevant wine producer counties, come from the State of Rio Grande do Sul. The objective of this work is to characterize the current context of the vitiviniculture sector in the State of São Paulo, based on the main strategies of governance and technological strategies of governmental and private agents. For that, the work is fundamented on the results of the projects financed by FAPESP: “Revitalization of the vitivinicultural productive chain in the State of São Paulo: competitiveness, governance and sustainability” (2006/51949-7) and “The Territorial Governance Modalities in the State of São Paulo: coordination, territories, public policies and development” (2011/50837-9), besides following the Chamber for the Grape and Wine Sector and interviews with leaders of the sector. Therefore, the work approaches the major improvements of the more favorable governance of the vitiviniculture sector: formation of cooperatives, technological innovation, policies, public and private investment focused on building the identity of the wine from the State of São Paulo.