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Quality of life in rural areas as the main goal of rural development and regulation of this process by the state is the compliance of the standard of living of rural residents with state social standards in the sphere of material, social and cultural benefits provided to the population. In this regard, the standard of living in rural areas can be viewed through the prism of compliance with statistically measurable indicators reflecting the fulfillment of standards of living of rural residents. As a result of the analysis of existing approaches, the concept of sustainable development, which aims to improve the quality of life of the population, was chosen as the basic concept. To achieve the goal defined in the Concept of Sustainable Development, it is necessary to develop a Standard of Quality of Life, which would enshrine a set of necessary services for each rural resident, regardless of income, social status, health and age. The standard provides the functioning of the system of rules, creates a model of the quality of life in rural areas. The standard of the quality of life in rural areas should be considered as a system of minimum normative values, on the basis of which it is possible to make comparisons with other objects. The article proposes a methodology for the formation of a variable standard of quality of life in rural areas.