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The paper explores the effects of multilingual reading with students studying several foreign languages. The importance of this study is determined by the search for better practices leading to the incorporation of all language experience of the students when proceeding with a new language. Multilingual reading is defined as a skill aiming at simultaneous perception and comprehension of several written texts in different languages translated from one authentic text. The aim of the paper is to demonstrate the potential of multilingual reading in the formation of metacognitive strategies of comparison, transfer and code switching in the process of studying French and English after Russian (the students‟ native tongue). The paper examines the causes of referring to reading as a universal language skill for the enrichment of the students‟ repertoire of multilingual activities; the goals of multilingual reading; existing approaches to reading in a foreign language which have led to the idea of multilingual reading. The conclusion is drawn that to implement multilingual reading a certain level of mastery of a language under study is expected. Multilingual reading is best for incorporating into the language teaching after second foreign language is introduced. This is the time when a student is considered to be a sophisticated reader in his / her native tongue and first foreign language. The main goal of multilingual reading is to form the students‟ metacognitive strategies of comparison, transfer and code switching. The most appropriate literary genre for starting multilingual reading is popular science. Relative simplicity of its structural organization allows the readers to comprehend its meaning avoiding difficulties of reading a work of fiction full of specific stylistic devices. Besides, popular science incorporates features of science, colloquial, journalistic and feature literature styles. All things considered, popular science becomes a universal tool of multilingual reading.

The article considers the problems of conveying verbal means of expressing humour in translation taking the American comedy “Sixteen Candles” by John Hughes as an example. The comparison of the original and its three translations (two voice-over translations and subtitles) made it possible to analyse in detail the verbal and non-verbal means of creating a humorous effect in the film and assess their interpretation in Russian in specific comic situations. Furthermore, in some cases we offer our own translation solutions. The problem of conveying humor is still one of the most difficult problems in audiovisual translation; it is often related to specific cultural peculiarities reflected in the speech of the source language speakers and the speakers of the target language. The relevance of the paper lies in the need for further research on the means of creating humour and the problems of its preservation in translation. The goal of the paper was to study the verbal and non-verbal means of creating humour in a particular comedy film, as well as to analyse and assess the effectiveness of their transfer in Russian translations. The following methods of analysing the data were employed: comparative-contrastive analysis, linguistic analysis, lexicographic analysis, situational analysis and functional-stylistic analysis. The study revealed some losses in translation usually caused by unjustified lexical replacements (mainly generalization), a change in the word‟s register (for instance, using a neutral literary word for a slang word) and resorting to outdated vocabulary. Besides that, translators often ignore non-verbal, situational means of creating humour and their influence the verbal description of the situation.

In our days advertising discourse presents an actively studied field. Eco advertising has recently become very popular as it draws attention to many serious and urgent problems which influence the society on the whole and each individual in particular. At the time of intensive development of science and technology, frequent technological disasters the role of eco advertising as a constituent of general social advertising is constantly growing. The main goal of social eco advertising is to call attention to acute environmental problems. Its primary objective is to influence people’s outlook, change their attitude to nature, the animal world, and involve them into solving the existing problems. As this kind of advertising concerns all the inhabitants of the Earth and is of international importance, the study of the problems of its adequate translation is very challenging. The present paper discusses the dominating communicative strategies employed in eco advertising and those linguistic means of their realization which present some difficulties for translation. The following methods of analyzing the data were employed: linguostylistic analysis, cognitive analysis, lexicographic analysis, contextual analysis and comparative analysis. The conducted research makes it possible to conclude that the strategy of emotional impact is most frequently employed. This strategy is implemented with the help of various stylistic devices: metaphors, epithets, parallel constructions, antitheses, etc. Adequate translation of the listed expressive means poses the main problems for translators.