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With the prevalence of contemporary social media, online memes have become one of the popular cultural and communication media. This study uses metaphor extraction techniques to explore the design elements of “memes” to attract public use or viewing. Through the ZMRT interview method, Construct is integrated, and the relationship between Attribution (A), Consequences (C) and Values (V) is established by MEC to explore the mental models and thoughts of meme map users. The results of this study show that the design elements of memes need to stimulate the user's senses, express their situation or phenomenon in a concise and clear way, arouse users' recognition and initiate sharing. At the same time, understand the reasons for the prevalence of memes, people believe that meme diagrams can express inner feelings and thoughts, and achieve emotional