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Process innovation is very significant for an enterprise to lower cost, improve product quality and win competitive advantage. In order to inspire designers to realize innovation design, this paper has proposed a concept of process innovation design regarding Web process case base system model. To be specific, it constructs system mainline through the realization of technique and application flow, determines system architecture by combining process case base and cognition method and establishes links among principles, innovation approaches and process cases on this basis. The process case prototype system is established under the model of browser/server, and 5 kinds of search models, i.e. processing methods, processing focus, design depth, innovation approaches and user-defined model are integrated. This paper has demonstrated case base backstage realization and management methods, showcased system interface and demonstrated its effectiveness in process design based on actual cases.