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Tourism sector is based in services, most of them offered by small enterprises. The information and knowledge represents to this enterprises one of the main areas, used to define strategies and short/medium term business plans. This paper pretends to discuss the integrated knowledge management concept and present a new matrix developed during a Phd Thesis in Tourism at University of Aveiro (Portugal). The EGIC Matrix (Integrated Knowledge Management Spiral) is a new flexible methodology that can be used to analyse different destinations or even tourism market segments. Is a new concept of an integrated approach that can be very useful for public and private enterprises and tourism organizations. The authors used this matrix to study a market segment growing, residential tourism, thus proving its usefulness and added value achieved for the sector.