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This paper explores the policies of the United Nations and specialized institutions concerning the coordination of international community efforts to combat terrorist threats. Terrorism remains a significant threat to international security, despite the war in Ukraine taking priority in terms of insecurity. In this regard, international cooperation aimed at countering terrorism remains relevant, and the actions taken between 2015 and 2018 must be expanded and intensified. Such cooperation requires the participation of a broad spectrum of actors in international relations, including states, governmental international organizations, and civil society. Terrorism continues to be a global problem, and multilateral cooperation is both timely and necessary to counter it. Terrorist movements have not taken a break, despite their lack of large-scale actions, as they continue to express themselves through the activities of crisis cells or lone wolves. Consequently, prophylaxis methods must be supplemented, considering the new forms of terrorism expression. The United Nations organization continues to prove itself as the institution authorized to develop the legal framework and coordinate international efforts to counter this scourge.

This article explores the concept of soft power and its evolution in the United Kingdom of Great Britain and Northern Ireland in the 21st century. The concept of soft power, has gained widespread popularity in recent decades among both researchers and politicians and civil servants. The emergence and rapid development of this concept is due to scientific research conducted by the representative of the neoliberal school of international relations Joseph Nye, an American foreign policy specialist and professor at the John F. Kennedy School of Government at Harvard University. Thus, soft power can be defined as the political activity of state and public institutions and organizations, in the long run, both in traditional and modern diplomacy, designed to protect and achieve national interests, by creating a positive image of the state on the international arena and the formation in other countries of friendly and influential communities. The United Kingdom is the country that ranks first in most surveys and a paper conducted by renowned research institutes and has extensive experience in using soft power resources to promote the image of the state.

This article explores the public diplomacy of the European Union at the current stage and its reflection in the Republic of Moldova. The methods and techniques of public diplomacy have been used in the foreign policy of states over the centuries, however, only in the second half of the twentieth century they began to turn into a conscious state policy, with a solid theoretical and legislative framework. Public diplomacy is the most efficient and frequently used method of implementing the “soft power” of the state, which includes cultural, educational, sports, journalism, scientific, etc. projects, focused on interaction with the elite and society in other countries and which aims to create an attractive image of their country. The EU started to develop intensively public diplomacy and strategic communication actions in the Republic of Moldova in order to inform effectively the citizens of Moldova about its assistance and support in the process of the European integration of the country. Therefore, this article analyses the specific tools and strategies of public diplomacy applied by the European Union in the Republic of Moldova.