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This study analyses the legal force of mediation clauses in the common law systems and civil law systems with a main focus on the Romanian approach. First, the introductory section illustrates the paradox between the concept of binding and mandatory effect and the mediation mechanism, a voluntary manner to settle disputes. Notwithstanding, the possibility to coerce the parties to engage into a mediation, the voluntary character of the process is illustrated by the parties’ freedom to decide whether they settle or not. Second, the role of mediation clause is analysed and its advantages are briefly described. Third, the non-compliance of the prior mediation mechanism is presented, the starting point of the discussion being represented by the manner in which the parties drafted the mediation clause. A carefully drafted mediation clause, reflecting the parties’ consent, can determine a court or an arbitral tribunal to enforce such clause. Fourth, the study ends by mentioning the approach adopted by different national courts, emphasizing the Romanian legal perspective.

The area of psamosols in southern Oltenia is characterized by thermohydraulic stress, accentuated by the thermal resources recorded and by the poor hydrophysical properties of the soil. Higher capitalization of these lands has been an important concern both in the world and in our country, and the choice of plant species with increased drought resistance and low water consumption is a measure to counteract the negative effects of the drought. The humidity analysis of a psamosol, on the 0-125 cm profile, indicates a momentary supply of reduced water and a water deficit compared to the field capacity of -34.4 ... -65.5 m3 / ha. In order to obtain economic results on these soils, it is necessary to cultivate low-water plants, such as a cowpea (Vigna unguiculata L. Walp) that consumes about 4160 m3 / ha, compared to soybeans that have almost double consumption. The results obtained in 4 genotypes of cowpea highlight the daily average values of the plant's foliar sweating, in the blooming phase, ranging between 4.05 -5.23 mmol H2O / m2 / s, which correlated negatively with the level of grain production.

Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correlation is more than necessary under the current market conditions, when the economic crisis affects both consumer behavior and corporate decisions. This article focuses on the particularities of strategic marketing planning in sport, given the fact that the vast majority of sports organizations in Romania, although very active on the reference market, do not have a marketing activity correlated with the medium and long term market needs. One of these needs refers to quality of life improvement, knowing that sport activities have positive influence on many dimensions of quality of life, such as health, education, social inclusion, relaxation and leisure. The improvement within the population participation in sport (both as an active participant and as a spectator), the increased duration of leisure and the development of private financing have led to the creation of a large market, where marketing plays a central role. Therefore the marketing management process must also be implemented within the sports organization, in order to make it easier in building and maintaining a relationship with the customer, especially if the organization wants a customer orientation strategy. Such an orientation includes identifying the current needs as well as the future ones in terms of target audience, to offer a series of sports products and services that bring their significant contribution to improving the quality of life. In this paper are highlighted the influences that consumer requirements concerning quality of life have on all components of marketing management process, starting with sports organization mission statement, up to establish strategies for the marketing mix (product, price, distribution and promotion).

Theme The strategic marketing phase is one of systematic and continuous analysis of market needs in which the concepts of high performance products or services are developed, further provide the qualitative difference to customer, and which target different categories of consumers, ensuring long-term competitive advantages while increasing their personal welfare and the one society in general. Objectives of the Research The main purpose of our article is to make a documentary study of strategic marketing and quality of life concepts, wanting to emphasize the link between the two, the evolution stages of the concept quality of life and their integration into the concept of quality of life marketing. Research Methodology In order to achieve that goal, a documentary study was conducted, that took into account the conceptualization of the term quality of life marketing. Results The link between quality of life and marketing is even more obviously given by the new paradigm of it - relationship marketing. This focuses on building long term relationships with clients, based on their level of satisfaction felt in relation to company’s products and services. Starting from this philosophy of relationship marketing, we can say that marketers are inclined towards a subjective definition of quality of life, depending on individual needs and their level of satisfaction Implications The term of quality of life has been introduced in the marketing literature in the last decade and is defined as a marketing practice designed to improve the welfare of clients while maintaining the welfare of other stakeholders of the company. This concept comes as a sequel of the concerns of the relational marketing specialists to provide a high quality offer to customers and add value to all other stakeholders interested in the smooth running of the company (suppliers, distributors, shareholders, employees, general public and various public bodies interacting with the company). Authors’ Contribution The documentary study presents the content of strategic marketing and quality of life concepts and their integration in the concept of quality of life marketing.

Quality of Life (QOL) can be defined as the degree in which the objective needs of an individual are satisfied in relation with the subjective perspective of his well-being. Thus, there are two different approaches in QOL evaluation: the objective approach (which analyzes the quality of life through economic indicators) and the subjective approach (which evaluates quality through the individuals opinion and actions). There isn't a widely accepted view referring to the use of one of those two QOL approaches, each having a series of strengths and weaknesses. This paper presents a comparative analysis of the advantages and disadvantages brought by these two approaches in QOL studies. The objective analysis has a series of strengths (among which we mention the fact that allows valide comparisons and the fact that doesn't depend on individuals perception), but has also a series of weaknesses, starting with the dependence on statistical data, which in many cases has incomplete registrations,and ending with the fact that doesn't reflect the real value of the well-being perceived by population. The motives for which the QOL subjective approach is promoted, therefore its strenghts, refer to the fact that it reflects important experiences for each individual and the fact that it reveals how macroeconomic policies satify the individual's needs. Certainly, this type of QOL analysis has also some weaknesses, like the lack of validity and accuracy in the data collected through surveys. Considering all the above, there is a conclusion with a wide aplication in the present context of the economy: we can't make a clear delineation between the two QOL approaches, moreover we can state the fact that the is a strong correlation between those two. Thus, the most precise systems of quality of life evaluation are those which use both objective, and subjective indicators, reaching a high level of aggregation at the national and international level.