1. Instituts : jusque-là, tout va bien.
- Author
-
MORVAN, VINCENT-XAVIER
- Subjects
MARKETING research ,EMPLOYEE well-being ,SOCIAL responsibility of business ,OLYMPIC Games ,CONSUMER goods - Abstract
The article examines the growth and diversification trends within the market research industry in the first half of 2024. It highlights a significant increase in sector activity, driven by a robust performance in consumer goods and distribution, as well as internal studies related to employee well-being and corporate social responsibility. It discusses the potential impacts of the upcoming Olympic Games and other market uncertainties on future growth.
- Published
- 2024